9 No-Brainer Chiropractic Marketing Ideas to Boost Your Business

Every year, over 35 million Americans receive treatment from chiropractors. If you’re trying to earn more of that business, using effective chiropractic marketing ideas may help you grow your business.

Creating a positive image and experience is essential in increasing patient scheduling.

You can also use effective promotional ideas to help new people hear about your business. Test out different chiro marketing ideas to see which ones feel the best for you. Measure your results to see which ones are the most effective.

These nine chiropractic marketing strategies can get you started.

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How to Have a Great Client Relationship — Secrets You Should Know | by  Sandeep Kashyap | Thrive Global | Medium

Your existing client base is a valuable source of business. Building personal relationships can help your business grow in two ways.

By giving them a caring, quality healthcare service, you’re building loyalty and encouraging them to come back.

One study shows that of people who’ve received recent chiropractic care, the average in the previous 12 months was 11 visits. That’s a lot of potential repeat business if you give your clients a reason to keep trusting you as “their” chiropractor.

When you impress your clients, you also give them a reason to share your business with others. This can earn you new business.

Get to know your clients, and take time with them instead of rushing.


Video marketing is the future of content marketing | SmartBrief

Helping your clients find you is easier when you have content online. Writing blog posts or articles on your website offers SEO opportunities to improve your site rank in search results.

Video can help give you a more personal connection to patients. They can see your face, hear your voice, and develop familiarity with you before scheduling an appointment.

The content also shows visitors that you’re knowledgeable about chiropractic care. You can use that to build trust with potential patients.


15 Tips to Building a Better Social Media Presence | Sprout Social

Your social media accounts give you a free connection to locals who are also likely patients. Effective social media campaigns target a specific audience and have expected goals and outcomes.

You don’t want to push your business and tell people they should schedule an appointment. Use social media to educate your followers and show you know your chiropractic care.

Interact with the people who post on your social media pages. Build those relationships before customers even schedule an appointment with you.


Since you’re targeting a local audience, hosting local in-person events can be useful. It’s your chance to become better know in the community. You can also establish yourself as an expert in the chiropractic and wellness community.

Host an educational event at your office or at a larger venue that can hold more people. You can do a talk or have an open house event where people can check out the office and chat with your staff.

Consider creating a series of talks on various chiropractic-related topics. This keeps people coming back and gives you repeated exposure to more people.

If you’re not sure what topics to cover, think about the common questions and concerns you hear from your patients. You might do a talk about how chiropractors help with headaches. Or address the common concerns or reasons people hesitate to see a chiropractor.

You can also cover seasonal topics, such as how adjustments can reduce pain (and therefore stress) during the holidays. At back-to-school time, you might host a talk on how chiropractic care can help student-athletes who are getting ready for their upcoming seasons.

Send attendees home with printed materials with your logo on them as a reminder of your practice.


Another way to get your name into the community is by sponsoring local events or sports teams. You might sponsor a local charity run or other events in the wellness niche. Sponsorship often means you can host a booth at the event, which gives you a chance to network with locals and share information.


Every interaction you have with patients goes into building your reputation. One unhappy client can quickly threaten your credibility as a quality chiropractor.

Whether or not you pay attention to your reputation, your business has one. People talk in person and online about their experiences.

Monitor what’s being said about your business. Check review sites and your social media pages.

Encourage your happy patients to leave positive feedback and high ratings for you online. Build out a testimonial or review page on your website to share the experiences of your happy clients.

If someone leaves negative comments about your business, address the issue.


What makes your chiropractic business different than your competitors?

Maybe you offer a unique type of adjustment or specialize in a specific type of chiropractic care. Perhaps your office has a soothing, spa-like feel. Or you may be a leader in the industry with extensive experience.

Whatever makes you different, make sure your clients and potential clients know about it. Use that unique aspect as a value proposition. You give your patients value because of that experience, service, or other exceptional quality.


Seek out other wellness businesses in your community that aren’t direct competitors. Examples include massage therapists and acupuncturists.

Work to promote one another to your existing client base. You might refer clients who could benefit from those services in addition to your chiropractic care, and the other business can do the same for you.

On social media, you can share each other’s posts. You might partner to host a joint giveaway on social media.


Reward the behavior you’d like to see happen. Rewarding patients who are willing to take action is a great way to reinforce your offices’ commitment to health. Be cautious of your state laws regarding compensation, but when applicable and appropriate; show your appreciation for actions such as referrals and follow through.


Providing quality care is an integral part of growing your business, but you also need to use chiropractic marketing ideas to help more people hear about you. Getting referrals and building your reputation as a quality chiropractor in the community can help.

Check out our shop to find tools and resources to help, including a membership that can earn you more referrals!

We’re similar to orthopaedic surgeons, but there is lack of awareness: Doctors weigh in on chiropractic treatment in India

February 23, 2021 12:30:44 pm

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After his cancer radiation sessions, Nirmal Bhartiya started experiencing severe back pain in 2014-15. That is when, after many visits to several doctors, someone referred him to a chiropractor based in Delhi’s Nizamuddin East. “Within two weeks, my back pain was almost gone,” said Bhartiya, 65, a businessman. The first session lasted about 10-15 minutes, and he could feel the difference. He has now taken it upon himself to refer patients with chronic issues that need spinal adjustments to Dr. Shiv Bajaj.

“Ninety percent of orthopedic condition should be treated conservatively; rarely you need surgeries. Surgeries should only be restricted to tumors, fractures, and the like. It should not happen on the basis of back and neck pain,” said Dr. Bajaj. While surgery has become commonplace in today’s medical field, chiropractic treatment administered at the right time by licensed and trained chiropractic professional can prevent medications and surgical interventions, and is the “missing link” between physiotherapy and orthopedics in India, Dr. Bajaj, who has been practicing for 11 years, said.

Rita Gupta, a 66-year-old housewife, who had severe sciatica pain — with her left leg experiencing numbness — agreed. “I was not able to stand properly. Surgeons suggested spine operation but I didn’t want that, so I took chiropractic treatment. While I was given a treatment window of six months, I was able to walk after two months, which was no less than a miracle.”

What is chiropractic treatment?

As a licensed healthcare professional related to understanding the nerves, chiropractic treatment involves manual therapy–using hands–and includes spinal manipulation. According to the US Department of Health and Human Services, chiropractors perform adjustments to the spine or other parts of the body. This simply means by correcting alignment problems, the patient’s pain is eased, which improves the body’s natural ability to heal itself.

“If there is spinal pain, we treat the imbalances in the joint or muscle rather than looking at exercises or spending an expensive amount on machines or medicines to kill the pain. A modern-day chiropractor does not only treat with hands. We use certain advanced technologies also,” said Dr. Bajaj, who specializes in CT disc herniation. He added that spinal manipulation, manual techniques, and therapy instruments are some of the chiropractic approaches taken by practitioners.

“We are similar to orthopedic surgeons. Our diagnosis, MRI, X-ray, radiology background is similar. The only difference is they would do the surgery when there is a pharma-surgical intervention. We can come in prior to that if it is not quite surgical such as in cases of disc problems or nerve compressions. Orthopedic doctors or physiotherapists might do spinal manipulation, but chiropractors have expertise in specific spinal adjustments,” Dr. Amit Jimmy Nanda, who represents India at the World Federation of Chiropractors, and is the chairman of the Indian Association of Chiropractic Doctors — the only registered association in India that is self-regulating at the moment — said.

dr shiv bajaj, dr nanda, chiropractic treatment Dr. Shiv Bajaj at this clinic in Delhi. (Source: Dr. Shiv Bajaj)“The doctor first scans all your reports to understand the root cause of the issue, and then they examine the elbow, spine, neck, etc., for spinal manipulation,” said Madhav Inder Singh, 45, a Gurgaon-based business professional who met with an accident that caused him a spinal injury 18 years ago. Through his wife Simrit, a Canadian citizen, he was apprised about chiropractic treatment which is considered the “first line of treatment abroad”, and that is when he came in touch with Dr. Nanda. “I underwent treatment for the first 6-8 months in Canada where I was required to go for the sitting thrice initially. It is better than popping pills. I could move my body within the first 6-8 months and that too without any invasive measures. Now, whenever there is even slight pain, I can visit the chiropractor at Gurgaon’s South Point Mall,” said Singh.

How is the treatment done?

Chiropractic treatment involves muscles, bones, joints, and connective tissues such as cartilage, tendons, and ligaments. In layman’s terms, imagine it to be cracking of the knuckles and back, world-ranked tennis player Yuki Bhambri who swears by the treatment, told indianexpress.com, “albeit in a much more professional way”.

During your first visit, the chiropractor will go through the medical history, and then follow it up with a physical examination where they will check for tenderness and tightness, as well as how well the spinal joint moves. “This involves extensive radiology, MRIs, X-rays, CT Scan reports to understand the root cause of the issue which can be mechanical (how the spine moves) or neurological (nerve-related),” explained chiropractor Dr. Nanda, 43, based out of Canada. He added, “The treatment only targets the specific area of the nerve or muscle – where it is adjusted, and 99 percent of the time, the patient feels the difference.”

If you go to a chiropractor complaining of lower back pain, they check the entire spine–neck (cervical spine), mid-back (thoracic spine), and low back (lumbar spine). “It’s important to examine the entire spine because even though it’s just your lower back that hurts, other regions of the spine may be affected,” explained Dr. Nanda.

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Taking the instance of how chiropractors are readily available in labor rooms in the USA for checking the newborn’s spine to treat the “dis-functions right at the start”. Dr. Nanda explained how for some patients with symptomatic causes, a sample visit works; some chronic cases may see results in a few months’ time. Early diagnosis and timely treatment help one to get back to their daily life more quickly and organically.

It is known to help with neck and lower back pain, back sprain injuries, sciatica, inflammation, chronic headaches, neurological conditions as well as blood pressure. Dr. Nanda quoted a research article Mahatma Gandhi’s Health Restored by Chiropractic published in The National Chiropractic Journal that documented how in 1942, Mahatma Gandhi could not attend rallies because of high blood pressure. “So, he had a British chiropractor from Calcutta (present-day Kolkata) who moved in with him for three months; and that was the remedy. Then, he was able to go to rallies. Chiropractic treatment has an amazing history. But unfortunately, when the British left so did the educational system,” he mentioned.

Challenges in the field

While physiotherapy and orthopedic fields are known, there is not much awareness about chiropractic treatment. “India has no school teaching chiropractic. Now, a lot of people claim to be chiropractic but very few, in fact, only 14 chiropractors in India are registered with the association are licensed practitioners,” mentioned Dr. Nanda.

Dr. Bajaj said the number of actual practitioners, at any given time in the country, “fluctuates between 7-10”. “Mostly ex-pats or visiting doctors are there. The lack of awareness is because of regulatory issues as a certain number of doctors need to be there before government regulation kicks in. “This makes it challenging. We are right now, self-regulatory as an association. Without regulation, it is difficult to start a college for a proper doctorate. One needs to understand chiropractic is not a certification; it is not a technique, it is a profession,” explained Dr. Bajaj, while differentiating how the study of doctors of chiropractic takes eight long years, unlike physiotherapy that takes four.

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Notably, chiropractic schools are only available in the USA, Australia, France, UK, and Canada, whereas physiotherapy institutes are available across India.

“On international grounds, chiropractors are doctors. So, we have the right to diagnose and treat. We are not therapists. It is completely a new domain for India and a huge opportunity. Close to 400-500 physiotherapists label themselves as chiropractors and there are no regulations. You can’t take any action against them. The public suffers at large,” he rued.

dr shiv bajaj, dr nanda, chiropractic treatment Dr. Nanda has been practicing for 17 years. (Source: Dr. Nanda)Dr. Alison Bale, 54, a British chiropractor who was practicing in Goa shared how the practice was “great” for her until COVID-19 struck. “I came to India in 2007 because I wanted the adventure of working in a new country. It has been a fulfilling experience. I have ceased my practice because of COVID-19 since January 2020, as well as some other pressing personal reasons. As a foreign national, working in a service-oriented sector has its own challenges because it takes at least 3-4 years for people to get to know you,” Dr. Bale, who graduated in chiropractic from the United Kingdom, and is currently taking online classes as a mindfulness teacher, explained.

There are 70,000 chiropractic doctors in the US, as it is the third-largest health profession in the world after general practice and dentistry; Canada with a population of about 33 million people has over 7,000 doctors, while India — with 7-10 licensed chiropractors — is a “stark contrast”. “Licensed chiropractors are easily accessible in the US. You have to really search for one here. I think people have not really picked it up in India because it requires just five minutes of your time and, therefore, is not appreciated. Taking more time for treatment equals better recovery is a wrong perception,” explained Bhambri, adding how he and a lot of other tennis professionals vouch for this treatment for its ability to improve the body’s range of motion (which is necessary as restricted spinal motion or when the spine doesn’t move as well as it should, can cause back pain).

What does the future hold for the practice in India?

“Right now, the plan is to open up three schools — including in Gujarat and Haryana — and start with a full-doctorate program. We are right now working through the legalities. End of 2021, we could possibly have the first batch,” said Dr. Nanda, stating the schools will be operated in association with the American chiropractic school Life Chiropractic College West, San Francisco.