Does your marketing strategy suffer from subluxations? It might be time give your chiropractic blog topics an adjustment.
The first time I went to a chiropractor, I was pretty nervous. I didn’t know what to expect and thanks to the movies, I was reasonably sure there was a fine line between a cervical spinal adjustment and getting a broken neck. My saving grace was that I knew a few chiropractors. Unfortunately, they weren’t local to me, so I took a chance on the first person listed in the phone book.
Back to the story in a second, but if you’re looking for chiropractic blog topics for your business, there are at least three in that first paragraph. For instance, over 8,000 people every month search Google for “What does a chiropractor do?” So it seems that a lot of people aren’t too sure what to expect when they visit a chiropractor.
When I left that first appointment, I had a much better idea of what a chiropractic visit was like. Since then, I’ve also learned that there are some vastly different approaches to chiropractic treatments. Now I’m happy to say that I have a chiropractor I adore, and although I don’t make appointments with her as often as I’d like, I look forward to them with a lot of excitement.
Looking back, I realize that those early appointments didn’t need to be such a mystery. Had that first chiropractor had a blog on the business website, I could have avoided a lot of the anxiety going into the appointments. And while I could benefit as a patient, a good website blog can also offer business benefits.
A blog is an easy way to communicate with patients who, in many cases, you haven’t met yet. You might not even know they exist. A blog is an introduction to your work, your values, and your treatments. Through a blog, you offer your patients something of value – pain relief ideas, healthy lifestyle tips, or answers to questions. The best blogs can attract new patients while they also work to keep your current and even past patients in your circle of care.
A business blog adds a dynamic element to your website, it gives you material for your social media feeds, and it advertises your business, all at the same time. But to do that, you have to get a few things in order. The first, and arguably the most important, is finding the chiropractic blog topics that patients are looking for and create posts around that.
An introduction to keywords
Keywords and keyword phrases are what you type into the Google search bar when you want to look something up. At its most basic, there are three parts to using those keywords effectively in your blog, and the first part is finding keywords that people are looking for. For instance, you may have come across this article by searching for “chiropractic blog topics.” This phrase doesn’t have the search volume that “What does a chiropractor do” has. It’s not even close. However, keywords also have to make sense for your audience.
In this case, I’m writing to people working in chiropractic offices who may be looking for new marketing ideas. That’s a much more defined group. And that’s the second part of working with keywords – using keywords that YOUR audience is looking for. You could probably get a lot of website traffic by posting cute internet cats, but that’s not the same audience that is looking for a chiropractor.
The third part of using keywords is in looking at the competition. A keyword with a lot of competition won’t benefit you as much as one with less competition. As long as there are people searching for your keyword (and you may be surprised by what people are and are not looking for), you have a chance of being discovered. So for instance, my keyword phrase for this post has a small niche audience, but there also isn’t a lot of competition. So my three-part keyword strategy here is:
- Find a phrase people are looking for.
- Do the research to find out if that keyword is for the right audience.
- Explore the competition to see if I have a chance of reaching my audience.
If you’re reading this, I’ve hopefully been successful in combining these three elements.
Now on to the reason you’re here. As promised, here are chiropractic blog topics you are free to use. For each keyword, there are suggested titles, a suggested call to action (because you want your blog reader to call you or sign up for your emails or take some similar action), and an example of a chiropractic office using these techniques.
The keywords (in red) have a decent search volume and low competition. Change the titles if you like, but the keywords have to remain as they are. In Google’s eyes, “lower neck pain” and “low neck pain” aren’t the same thing.
7 Chiropractic blog topics you can use today
1. Help your prospective patients
Title: How to Find a Good Chiropractor
Suggested Call to Action: A good chiropractor is like a good friend – always there to pick you up when you need a hand. Call us today and learn why chiropractic medicine is your key to feeling better.
There’s a lot to like about Chiro One Wellness Centers’ blog. Their topics range from healthy eating to exercise to pain relief tips and so much more. They also have two actions their readers can take: sign up for email updates or download a free ebook. Both actions require readers to share their email address, and, therefore, sign up to receive regular emails – aka marketing.
2. Answer questions
Title: Why it’s a Good Idea to Visit Your Chiropractor for Headaches
Suggested Call to Action: You know you can come to us for back pain, but did you know you can visit your chiropractor for headaches, too? Click our online scheduler to book an appointment and start feeling better right away.
Markson Chiropractic, in Plantation, FL hits a number of education-centered topics on their blog. The Very Under-Appreciated Cervical Spine offers a brief anatomical description of the cervical spine, and Chiropractic for Headache Relief relays how chiropractic care can help headache sufferers. Best of all, it’s non-jargony, and they include an active link to their contact page at the end of each post.
3. Share your expertise
Title: What’s a Chiropractor Going to do for My Leg Pain?
Suggested Call to Action: Chiropractic care may be known best for relieving back pain, but what’s a chiropractor going to do if you have leg pain? Schedule your free assessment today to find out how you can start walking without pain.
McKim Chiropractic has been blogging for some time. They have 44 pages of blog posts dating back to 2012. This is a business that understands the importance of blogging. I would guess that new patients have an easy time figuring out what to expect when they walk into one of McKim Chiropractic’s clinics. Their call to action is subtle; an active link takes you to the contact page of the location closest to you.
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4. Put your patients at ease
Title: Is a Sports Medicine Chiropractor right for you?
Suggested Call to Action: You don’t have to be an Olympic athlete to benefit from an appointment with a sports medicine chiropractor. In fact, overuse injuries can happen to anyone. Call today to schedule your appointment.
Lakeside Sports Chiropractic Center & Motorsports Rehab knows that clients have questions, especially after a traumatic event like an automobile accident. Though they refer to themselves as a sports chiropractic center, their blog touches on issues that any patient could relate to: neck pain, better sleep, and, of course, enhancing sports performance. And their blog posts end with a live link to their appointments page. Good move!
5. Offer DIY pain relief
Title: Don’t Let Lower Neck Pain Leave You on Your Back
Suggested Call to Action: Find relief from lower neck pain. Schedule an appointment with us today and let us help you get on the road to recovery.
Core Chiropractic, in Houston, TX, isn’t shy about posting blog articles. They have more than 200 blog posts on their website, and they seem to do an excellent job of mixing video in, too. This is a business that takes to heart the idea that sharing something of value is a great marketing tool. Along with their blog, they also have a full page of posture and stretching exercises, and very clear FAQ sections for both prospective and current patients. They make it exceptionally easy to book an appointment with a very obvious link to an appointment calendar.
6. Remind them why good posture is important
Title: Chiropractic Treatment for Neck Pain: What to Expect
Suggested Call to Action: A lot of people ask what chiropractic treatment for neck pain is like. The truth is that the treatment depends on a lot of factors, including the cause and origin of the pain. Call us for a free consultation, and we’ll work together to create a treatment plan customized for you.
Joint Ventures has seven locations in the greater Boston area with more than three dozen healthcare practitioners on staff, including physical therapists, massage therapists, and chiropractors. With such a wide range of modalities, their blog can cover a lot of ground, yet they stay focused on writing articles that any of their patients could find helpful. Text Neck is a prime example of this, as is their short video for headache relief, Self Sub Occipital Release Technique.
7. Share your personality
Title: Can I Be Too Injured to Get Chiropractic Treatment for Lower Back Pain?
Suggest Call to Action: Don’t write off chiropractic treatment for lower back pain because you think you might be too injured for an adjustment. There’s more than one way to address pain, and we can work with you to customize a treatment that will help you feel better. Book your appointment with our secure online appointment scheduler.
One thing I love about the ProActive Chiropractic blog is the personality evident in the writing. While titles like Pain makes you a pain in the ass! may turn away some potential clients, it also brings a fallible, human element to the blog. Bedside manner is somewhat subjective, but I think most of us can relate to the idea of a doctor who isn’t above the aches and pains that we all experience. I also appreciate the fact that they include references any time they mention a study.
Don’t make these mistakes with your chiropractic blog topics
Ok, now that you’ve read through these examples, you may have developed a few ideas about what to do with your blog.
- Find an appropriate keyword with limited competition.
- Write something your patients and future patients will find useful.
- Include a call to action – usually to schedule a consultation or appointment, but getting people on your mailing list is equally valid (as long as you send them emails somewhat regularly).
- Don’t be afraid to be personable.
There are also a few things you should NOT do. If this were an appointment, this is the part where your patient is about to leave the office, and you tell them not to wrestle bears for three weeks. Why? Well, wrestling a bear (or lifting heavy objects or vigorously exercising) may not make that bulging disc any worse, but it could, and it certainly won’t help matters.
The same is true of your blog. And to be perfectly honest, I came across more than a few examples while I was looking for chiropractic blogs to feature here. Here are some of the most frequent problems I noticed.
Using duplicate content
Your practice is unique. Shouldn’t your blog be unique, too? There’s nothing wrong with getting your blog content from an outside source. As content producers, we are that “outside source” for our clients who don’t have the time or interest in writing for their blog. But that content should be exclusive to your practice. I saw the same stretching article, images and all, on at least a dozen chiropractic business blogs. It may be a less expensive way to get content, but you often get what you pay for, which brings me to…
Grammar and spelling errors
We all make mistakes when we write. When it happens now and then, it’s not a big deal. But when you read several articles on a blog, each with multiple grammar, spelling, and formatting problems, it doesn’t reflect well on that chiropractic office.
No call to action
Imagine this scenario: I have back pain. I google “back pain relief” and come across your blog article that describes the benefits of chiropractic adjustments for relieving back pain. Good so far, right? I get to the end of the article, and there’s no call to action – no appointment link, no invitation to call your office, nothing. So I google, “chiropractor near me” and your competitor comes up – that one you really don’t get along with. Guess who I call for an appointment? And yes, I might keep looking to find your office, but I might not. You did the work of “selling” me an appointment; don’t let someone else reap the rewards.
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So, you’ve got some new patients on your hands and you’re wondering how you can keep them coming back into your office time and time again. Well, we’re here to tell you that the best way to retain patients is to provide excellent customer service that makes you stand out from your competition.
Creating and retaining great patient relationship management for your clientele every time they come to your office should be an objective at each and every appointment. To make sure they have the best patient experience and are satisfied with your services, there are a few key principles you should follow.
Here are 7 tips for you and your staff to provide great customer service for your chiropractic patients.
7 Customer Service Tips for Chiropractors
1. Keep your word.
This goes without saying, but when you tell your patients that you are going to do something, you need to keep your word. Oftentimes patients are promised things that they may never receive.
For example, if you are working with a patient that has recently been in an auto accident and you tell them, “we’ll have you fixed up in six short weeks,” they are expecting that their injuries to be healed in that amount of time that you’ve given them.
But, when that six week is over and they haven’t made as much progress as you told them they would, that can affect your credibility. Your patient may feel like you’re not trustworthy because you didn’t keep your word. Be mindful when speaking to patients and include disclaimers when going over what can be expected from their treatments.
Instead of telling them, “you’ll be healed in six weeks,” tell them, “you’ve suffered quite a few injuries, but my staff and I are here to help you heal as fast as we can. Typically, this can take anywhere from 6 to 8 weeks.”
2. Listen to your patients.
When your patient tells you a complaint they have, whether it’s about the pain they’re experiencing or a critique on your services, you should take that into account. This is your opportunity to build patient loyalty.
Listening to whatever grievance they have proves to them that you value their input and care about their experience with your practice. It’s then your job to take those complaints into account and do something about it. Take action to solve the problem so that your patient will be satisfied with the results.
If they tell you that the receptionist at the front desk was impolite when they checked in for their appointment, what action can you take to make sure that their experience is better on their next visit? Be sure to investigate the claim before making any decisions on how to rectify the situation and listen to your staff’s accounts as well.
3. Be honest when you make mistakes.
Did your staff member tell a patient that they would email them a confirmation about their next appointment and forget to do so? When your team realizes the mistake, reach out to your patient to extend an apology and fix the problem. Also, figure out what you can do the next time around to avoid making that same mistake.
Try an automated patient relationship management system that can help you maintain consistent communication with clients and improve your patient retention rates.
4. Respect their time.
As a healthcare provider, your schedule is often very busy. We get it! But, so is your patient’s. They may have other things going on in their day and this was the only time they could fit an appointment with you. Which means that you should always be on time.
If you’re running a little behind because you’re speaking with the patient before them, notify the next patient so they can adjust for the time change. Try your best to avoid leaving them in the dark. If they are in your waiting room, have your staff give them updates and offer refreshments so that your patient knows they haven’t been forgotten.
5. Thank your patients.
It’s important that you remember to thank your patients for their business. They chose your clinic above others and they love to know that you appreciate them.
Tell them thank you every so often. You could even extend an offer to them, such as a discount on their next visit, to show that you value them as a loyal customer.
6. Be respectful.
Your staff should always treat each and every patient that comes in with courtesy and respect. Respect is an important aspect of any business, but especially for patients and healthcare providers.
Being respectful creates a healthy environment for everyone to work together and get the best results for your patients.
7. Make a good impression every time.
Whether it’s their first appointment or tenth, your patients should always be extended a warm welcome. Whenever they come in for a visit, treat them the way that you would want to be treated. Say hello, greet them with a smile, and establish eye content. You want their appointment to be as pleasant as possible so that they will continue to come see you.
Patient Relationship Management
Maintaining a healthy and positive relationship with your patients is of the utmost importance to healthcare providers. Your patients should be able to completely trust you and know when they walk into your office that they’ll receive the best services you can provide.
You and your staff must work hard every day to give each patient the proper time and care needed. Incorporating these easy customer service tips will help you inspire patient loyalty for life!
Chiropractic adjustment is not just for the back. Different parts of the body can be helped through spinal and joint manipulation. An adjustment can relieve pain, correct your body’s alignment and improve your overall function.
What is chiropractic adjustment?
A licensed chiropractor uses special instruments or their hands to manipulate joints in the body. This process is also called spinal or joint manipulation. It can help reduce pain and correct the body’s alignment and overall physical function.
Chiropractors treat many conditions affecting the nervous system and musculoskeletal system. Chiropractic care can help with low back pain, headache, neck pain, muscle pains and other joints of the body.
What is a chiropractor?
Think of a chiropractor as a doctor who cares for any kind of muscle, joint or bone pain. Chiropractors can complement the traditional medical care you receive.
What does a chiropractor do?
Understanding what chiropractors do is pretty simple: think of aches, pains, creaks and strains. If you’ve got a problem that involves your musculoskeletal system, a chiropractor can offer alternative methods of treatment.
Chiropractors do not prescribe medication; this allows them to think outside the box. A chiropractor may prescribe:
- Soft-tissue therapy: To relax tight muscles, relieve spasm and release tension in the fascia (the connective tissue that surrounds each muscle).
- Adjustments: To gently realign joints and increase range of motion.
- Joint bracing/taping (e.g., Kinesio taping): To support sprained joints or muscles as they heal.
- Exercises and stretches: To restore and maintain mobility and range of motion.
- Referrals to integrative medicine experts: For guidance on diet and nutrition to reduce inflammation and promote weight loss.
Treatments generally do not hurt. But soreness — similar to what you might feel after a workout — is a common side effect. Over time, however, your muscles adjust.
Chiropractors can treat pain anywhere in the body: in the head and jaws, the shoulders, the elbows and wrists, the hips and pelvis, and the knees and ankles.
They look at the whole musculoskeletal system and treat the root of the problem. Chiropractors make sure not only that the joints are moving properly, but also that surrounding muscles are functioning well.
Chiropractors treat problems in people of all ages. Depending on the patient, the intensity and force of treatments vary. All patients are screened to ensure that they are good candidates for chiropractic care. For example, many older patients have some thinning or softening of the bones that would rule out joint manipulation. If chiropractic care is too risky for a patient, they will guide them to the right people and resources.
What should I expect from a chiropractic adjustment?
At your first visit, your chiropractor discusses your medical history and performs a physical exam. You may have diagnostic tests including:
- X-rays, which use small amounts of electromagnetic radiation to visualize internal structures.
- Computed tomography (CT) scan, which uses X-rays to create detailed pictures of internal body structures.
- Magnetic resonance imaging (MRI) scan using radio waves and strong magnetic fields to generate pictures of the body.
Your chiropractor develops a treatment plan based on your symptoms, exam findings and the results of tests. Then your chiropractor uses their hands or small instruments to apply a quick, controlled force to a joint. You may feel a popping or cracking sensation.
Your chiropractor may recommend other therapies along with chiropractic. These may include:
- Advice on nutrition, diet, weight or general health.
- Electrical muscle stimulation using transcutaneous electrical nerve stimulators (TENS).
- Icing or heat therapy.
- Exercises and stretches.
- Ways to manage stress and relax muscles.
RISKS / BENEFITS
What are the benefits of chiropractic adjustment?
Chiropractic care helps reduce pain from:
- Migraines and neck-related headaches.
- Neck or spine injuries.
- Joint issues in the arms, legs, and shoulders.
What are the risks of chiropractic adjustment?
After chiropractic treatment, you may feel tired or sore. Some people also get headaches.
In rare cases, chiropractic care may cause serious complications such as:
Complications are more likely when an unlicensed person performs your treatment. Only a licensed professional chiropractor should treat you.
RECOVERY AND OUTLOOK
What is the prognosis (outlook) for people who have chiropractic adjustment?
Many people feel almost immediate relief from symptoms after chiropractic treatment.
But the goal of chiropractic care is to restore your health over the long term, rather than to relieve your symptoms over the short term. So a chiropractor will ask how you move throughout the day (standing, sitting, walking) and how you sleep at night.
Learning how to position your body at your desk, when you’re standing and moving, and when you’re in bed — and incorporating stretches into your daily routine — can be invaluable in preventing future problems.
It’s important to inform your primary care physician about any pain you’re experiencing, whether recent or chronic (lasting more than three months). Your primary care doctor can rule out potentially serious problems that need treatment.
WHEN TO CALL THE DOCTOR
When should I call my doctor?
If you have chiropractic care, watch out for any unusual symptoms, such as weakness, numbness or worsening pain. If you have these symptoms, contact your doctor immediately for an evaluation.
What else should I know about chiropractic care?
Only a licensed chiropractor (a doctor of chiropractic, or DC) should perform adjustments. You have a higher risk of side effects or complications if you have adjustments from people who aren’t trained and licensed.
Conditions Chiropractors Typically TreatChiropractors treat conditions related to your body’s structure. Their goal is to relieve pain and improve function. They don’t prescribe drugs or do surgery. Rather, they adjust or manipulate your spine and other body parts to get them in the right position, or proper alignment. Chiropractic care is based on the idea that when your body is in proper alignment, you have a better chance of healing yourself. Get an overview of some of the more common ailments—not all of which are related to the spine.
1. Low Back PainLow back pain is one of the most common reasons people seek treatment from a chiropractor. Research on spinal manipulation often focuses on low back pain. Some people with low back pain benefit from going to a chiropractor, according to the National Center for Complementary and Integrative Health. Some research suggested people with low back pain got better relief from going to a chiropractor than from going to their family doctor.
2. Neck PainChiropractors often treat neck pain with neck manipulations. These are also called adjustments. In some cases, these neck adjustments—along with exercises—may work better for neck pain than pain medications. You may want to try a chiropractor if you have had neck pain for a long time that is not due to an injury. This type of neck pain may respond to chiropractic care.
3. Tension HeadachesChiropractic adjustment for your neck may help if you have tension headaches. These are a common type of headache that causes pain in the back of your head and neck. Stress and bad posture can cause tension headaches. A chiropractor might adjust your neck and give you some stretching exercises. The chiropractor might also suggest healthy ways to reduce stress and relieve your headaches, including proper posture and body mechanics.
4. Migraine HeadachesResearch has shown that chiropractic spinal manipulations can decrease migraine frequency, decrease pain, and reduce the need for migraine medication. How this occurs is not known. The authors of the study suggest that chiropractic care reduces overall stress, which may, in turn reduce the effect of migraines. Triggers for migraine headaches may include certain foods. Your chiropractor can also give you advice on nutrition and some changes in your diet to help treat migraines and other types of headaches.
5. WhiplashWhiplash is a type of neck sprain that often results from a car accident. Whiplash causes pain and stiffness in your neck. Pain may be worse when you try to turn your head. You may even feel dizzy or sick to your stomach. Chiropractic adjustment may help. A chiropractor may have you do exercising and stretching at home, too, and show you how to use heat or ice to reduce muscle spasms and swelling.
6. Sacroiliac PainYour sacroiliac (SI) joint is a big joint at the bottom of your spine. SI joint problems cause a different type of low back pain. You may feel this pain in your buttock or the back of your thigh. Chiropractors treat this type of pain with chiropractic adjustment. The chiropractor might also teach you how to avoid straining your SI joint. And, he or she might give you some exercises to strengthen your core muscles, which are the muscles that support this joint.
7. Shoulder PainYou probably think about back and neck pain when you think about chiropractic care. However, a chiropractor might also be able to help you if you have a stiff and painful shoulder. This condition is called frozen shoulder syndrome. People with frozen shoulder may have less pain and more movement after chiropractic care. Your chiropractor will stretch the muscles surrounding your shoulder and show you how to perform more stretches at home.
8. Knee PainMost often, wear and tear on the knee joint causes knee osteoarthritis. This is a very common condition. Chiropractic care might help. Chiropractors sometimes do back adjustments along with knee adjustments. This type of treatment may work better than knee exercises alone. Some people treated with chiropractic adjustment have less pain and better movement after a few weeks of treatment.
- Try to get a referral. Friends, neighbors, family, and especially your primary medical doctor may recommend a chiropractor.
- Check if any of the recommended chiropractors are covered by your insurance plan. If you receive a strong recommendation for someone not on that list, you might consider out-of-network benefits or even private payment.
- Do a quality check for credentials by accessing your state licensing board’s website to confirm qualifications and any possible disciplinary action.
- Research the condition(s) for which you are seeking treatment. There is any number of credible websites and library resources offering information on conditions like back pain, sciatica, herniated discs, and other musculoskeletal conditions commonly treated by chiropractors.
I would suggest avoiding individual practice websites for this. Instead, focus on credible, independent sources of information. Afterward, jot down a list of questions for your chiropractor to answer about your condition.
- Visit the practice website. Many chiropractors have websites, and these can be informative. Are they patient-oriented? Are they consistent with the scientific evidence you have learned about your condition?
Read your doctor’s resume. Don’t pay a lot of attention to marketing tools, such as testimonials. Look instead to confirm that the doctor:
- Treats musculoskeletal conditions only
- Requires x-rays only when medically necessary
- Does not emphasize proprietary supplement sales
- Does not encourage long treatment regimens or excessive visits
- Does not make scientifically unsupported claims about the value of wellness adjustments or preventive care
A quick glance at the phone book may provide additional screening information. But remember: not having a website or phone book ad is no reflection of a chiropractor’s qualifications, nor does the size of such an ad reflect qualifications.
- Finally, you may want to make a few phone calls, perhaps starting with the chiropractic office closest to you. Ask about appointment availability, insurance coverage, hours, etc. This is to see if you are treated with patience, courtesy, and respect by the doctor’s office.
At this point, you will likely have one or only a few candidates. Here are some tips to look for in your initial and subsequent encounters with the chiropractor:
- Does your chiropractor give sufficient time to you on the first visit and on every subsequent visit?
- Does he or she appear eager to help you get better as quickly as possible and to empower you to take care of yourself in the future?
- Do you feel comfortable with your new chiropractor?
- Are you getting better as a result of the treatments and not just the mere passage of time? (When effective treatment is given, most patients will see a significant improvement within the first several weeks of care, and sometimes even sooner.)
- Is treatment physically comfortable? (Occasionally there may be some minor treatment soreness or even an increase in symptoms after treatment. This should not last more than a day or so, and improvement should be obvious with further care. If this happens, be sure to let your chiropractor know.)
The following may be warning signs:
- Unnecessary repeat x-ray studies
- Months of endless care without re-examination
- No improvement or even worsening does not result in reexamination or referral elsewhere
- Pre-sold treatment “packages”
- Pressure to sign up for or attend maintenance or preventive care programs.
Most importantly, your new chiropractor should be willing to refer you to another healthcare provider if chiropractic treatment is not producing positive results in a timely fashion.
If you are looking for a chiropractor, you can contact us for more information.
A Personal DecisionIf you prefer a hands-on approach to healthcare that promotes healing without medications or surgery, chiropractic care may be the prescription for you. Your chiropractor is your partner in spine, muscle and joint health. You depend on your chiropractor’s knowledge and expertise to help you stay healthy or recover from an injury or spine condition. How do you find the best chiropractor who is right for you? Here are some important factors to keep in mind.
1. Get ReferralsStart by asking your primary care doctor for a referral list of chiropractors. You can also ask family, friends and other healthcare providers for recommendations. Take the time to research the chiropractors’ credentials and experience on Healthgrades.com. As you narrow down your list, call each chiropractor’s office to see if he or she is accepting new patients. If so, ask for an appointment to meet and interview the chiropractor.
2. Research the Chiropractor’s CredentialsLicensure is one of the most important factors to consider when you are choosing a chiropractor. It tells you that the chiropractor has the necessary training, skills and experience to provide chiropractic care. Also confirm that the chiropractor has no history of malpractice claims or disciplinary actions. You can find the chiropractor’s medical school, training hospital, certifications, and malpractice and disciplinary history on Healthgrades.com and state websites.
3. Consider the Chiropractor’s ExperienceExperience matters when you’re facing musculoskeletal or spine health issues. The more experience a chiropractor has with a condition or procedure, the better your results are likely to be. Ask how many patients with your specific condition the chiropractor has treated. If you need a specific procedure, ask how many of the procedures the chiropractor has performed and find out about complication rates—complications the chiropractor has encountered as well as your own risk of complications.
4. Consider GenderIt’s important to feel comfortable with your chiropractor’s gender because you will need to openly discuss personal information. When it comes to chiropractic care, your own gender is also an important consideration. Chiropractors are becoming more skilled in caring for women and men differently. Ask the chiropractor about his or her recent training and experience specifically related to your condition and your gender.
5. Ask About Telehealth CapabilitiesHealthcare providers can diagnose and treat some patients using telecommunications technology, including two-way video, smartphones, and email; it’s called telehealth. Ask if the doctor offers telehealth capabilities. Telehealth doesn’t replace hands-on in-person office visits, but for many patients, it means fewer trips to the doctor’s office. Some conditions can be managed by sending symptoms and vital signs you collect at home and having a “virtual visit” with your provider. Telehealth can also be used for routine follow-ups and minor complaints too, making it a convenient option. Check to make sure your health insurance will pay for telehealth services.
6. Evaluate Communication StyleChoose a chiropractor with whom you are comfortable talking and who supports your information needs. When you first meet the chiropractor, ask a question and notice how he or she responds. Does he or she welcome your questions and answer them in ways that you can understand? Find a chiropractor who shows an interest in getting to know you, who will consider your treatment preferences, and who will respect your decision-making process.
7. Read Patient ReviewsReading what other people have to say about a chiropractor can provide insight into how the chiropractor provides care, as well as how his or her practice is operated. Patient reviews typically reflect people’s experience with scheduling appointments, wait times, office environment, and office staff friendliness. You can learn how well patients trust the chiropractor, how much time he or she spends with their patients, and how well he or she answers questions.
8. Know What Your Insurance CoversYour insurance coverage is a practical matter. To receive the most insurance benefits and pay the least out-of-pocket for your care, you may need to choose a chiropractor who participates in your plan. You should still consider credentials, experience, outcomes, and hospital quality as you select a chiropractor from your plan. Contact us for more information.
Chiropractic is a health care profession dedicated to the non-surgical treatment of disorders of the nervous system and/or musculoskeletal system. Generally, chiropractors maintain a unique focus on spinal manipulation and treatment of surrounding structures.
Many studies have concluded that manual therapies commonly used by chiropractors are generally effective for the treatment of lower back pain1,2, as well as for treatment of lumbar herniated disc for radiculopathy3,4 and neck pain, among other conditions.5
When patients with non-specific chronic low back pain are treated by chiropractors, the long-term outcome is enhanced by obtaining maintenance spinal manipulation after the initial intensive manipulative therapy.6
Core Chiropractic Treatment
The core of chiropractic usually involves treatment of common lower back pain conditions through manual therapy:
- Spinal manipulation and manual manipulation.7 This type of manual manipulation refers to a high-velocity, short lever arm thrust that is applied to abnormal vertebra with the goal of improving functionality, reducing nerve irritability and restoring range of motion in the back. It is also commonly known as “chiropractic adjustment“.
There is firm literature support for chiropractic treatment of lower back pain. Many of the published guidelines recommend chiropractic manipulation to be included in the treatment plan early in the care of lower back pain.8–16
- Mobilization.7 Chiropractic mobilization refers to low velocity manipulation, movement and stretching of the muscles and joints, with the goal of increasing the range of motion within those areas.
Many people are interested in finding alternatives to medication for pain relief. Chiropractic treatment is one potential pain management option, especially if you’re dealing with back pain or neck pain.
In this article, we’ll outline 10 of the top benefits of getting chiropractic care, and how to find a chiropractor who’s right for you.
Chiropractic care is a form of complementary medicine based on the idea that your body can heal itself with the help of specific hands-on manipulations from a trained professional. These manipulations help realign your joints and can potentially lead to pain relief.
Chiropractic treatment may help relieve pain from conditions affecting your:
Chiropractic treatment often focuses on your spine but may focus on other parts of your body depending on the particular issue you’re dealing with.
Chiropractic treatment has some similarities with physical therapy, and certain conditions may benefit from being treated with both types of therapy.
In general, chiropractors are more likely to use hands-on manipulations to relieve your symptoms. Physical therapists tend to put a bigger emphasis on rehabilitating injuries with stretches and exercises.
1. Improves neck pain
Neck pain is a common problem, especially if you sit for many hours a day, frequently bend your neck to use your phone, or have poor posture. A chiropractor may help ease your neck pain by realigning your spine and easing tension in your neck muscles.
An older 2012 study found that 12 weeks of spinal manipulation was more effective than medication at treating non-specific neck pain in a group of 272 adults at 8-, 12-, 26-, and 52-week follow-ups.
A 2019 studyTrusted Source found that cervical spine manipulation may help decrease neck pain in the short-term by modifying levels of neuropeptides in your blood. Neuropeptides are proteins made in your nervous system that function as neurotransmitters or hormones.
2. Reduces reliance on opioid pain relievers
People with chronic pain are often given prescriptions for opioid pain relievers to help manage their discomfort. However, undergoing chiropractic treatment may lower your need to take these pain relievers.
A large 2020 studyTrusted Source compared the number of prescriptions for opioid pain relievers filled for adults who visited just their doctor or who visited both a chiropractor and their doctor to treat spinal pain.
The study found that adults who visited a chiropractor were less likely to get an opioid prescription filled for their pain compared to those who only saw their doctor.
3. Eases back pain
Chiropractic treatment may be a good alternative to more invasive alternatives like surgery or injections for treating short-term or chronic back pain.
The American College of Physicians recommends that doctors encourage people with chronic low back pain to first seek non-medication treatments before taking medication to treat their pain. Some of the treatment options recommended include:
- spinal manipulation (chiropractic care)
- tai chi
- progressive muscle relaxation
A 2017 review of studiesTrusted Source found that spinal manipulation was associated with moderate improvements in short-term back pain and function compared to placebo treatment for up to 6 weeks.
4. Possible reduction of osteoarthritis symptoms
Osteoarthritis pain is caused by the degeneration of the cartilage in a joint that causes the ends of your bones to rub together. Some types of chiropractic adjustments may help align your joints and reduce how much your bones rub together.
There hasn’t been a lot of research on the benefits of chiropractic manipulation for osteoarthritis. However, a 2020 animal studyTrusted Source found some evidence that chiropractic manipulation may help slow down the progression of arthritis by improving the status of cartilage, bone, and the joint capsule.
5. Eases headache symptoms
Spinal manipulation may be effective at treating tension headaches and headaches that originate in your neck.
A 2016 study found that 6 to 8 sessions of cervical and upper thoracic spine manipulation were more effective than movement and exercise for relieving pain in people with chronic headaches. This was still the case at a 3-month follow-up.
6. More affordable treatment for chronic back pain
Chiropractic treatment may be a cheaper alternative to conventional treatment for chronic low back pain.
In a 2016 study, researchers looked at the potential financial benefits of chiropractic treatment for Medicare recipients with chronic back pain.
The researchers found that people who received chiropractic treatment had a lower overall treatment cost. The study also determined that their treatment duration was shorter than that of those who had conventional medical treatment.
7. High satisfaction
Studies have generally reported relatively high levels of satisfaction with chiropractic treatment.
For example, in a 2015 studyTrusted Source, researchers found that a group of 544 people in chiropractic care reported a high level of satisfaction.
Also, 92 percent of the people in this study had improvements in their pain, and 80 percent reported improvements in their ability to move around.
8. Reduces scoliosis symptoms
Chiropractic care may help improve the Cobb angle of people with scoliosis. The Cobb angle is a measurement of how much side-to-side deformity there is in the spine.
A 2016 studyTrusted Source found that the Cobb angle in a group of five children with scoliosis improved after 8 weeks of chiropractic treatment. Noticeable improvements were seen after 4 weeks of treatment.
9. Helps improve posture
Undergoing chiropractic treatment may potentially help correct poor posture, especially if your poor posture is caused by too much sitting.
A 2017 case studyTrusted Source examined the effect of chiropractic treatment on a 27-year-old woman suffering from back pain, neck pain, and headaches caused by hyperkyphosis posture. Hyperkyphosis is commonly known as a hunchback posture.
After 30 treatments over 6 months, she showed a significant improvement in her posture and pain relief in both her head and neck.
10. May help athletic performance
Spinal adjustments may potentially improve your athletic performance. This could be due to increased joint mobility, reduced pain, and less tissue restriction.
However, there are still some questionsTrusted Source about whether spinal adjustments improve sports performance. A 2019 review of studiesTrusted Source found that it didn’t improve performance in people without symptoms.
Chiropractic adjustments may be effective when used to deal with pain caused by an injury.
Chiropractors must earn a postgraduate degree called a Doctor of Chiropractic (DC). It usually takes 4 years to complete. Admission to the program requires at least 90 semester hours of undergraduate coursework, and some programs require a bachelor’s degree.
All states also require chiropractors to be licensed. The licensing requirements vary from state to state, but all states require a chiropractor to pass the National Board of Chiropractic Examiners exams.
Some chiropractors specialize in a particular area of chiropractic treatment and go on to do a residency for several more years.
Contact us for more information.
Every year, over 35 million Americans receive treatment from chiropractors. If you’re trying to earn more of that business, using effective chiropractic marketing ideas may help you grow your business.
Creating a positive image and experience is essential in increasing patient scheduling.
You can also use effective promotional ideas to help new people hear about your business. Test out different chiro marketing ideas to see which ones feel the best for you. Measure your results to see which ones are the most effective.
These nine chiropractic marketing strategies can get you started.
1. BUILD CLIENT RELATIONSHIPS
Your existing client base is a valuable source of business. Building personal relationships can help your business grow in two ways.
By giving them a caring, quality healthcare service, you’re building loyalty and encouraging them to come back.
One study shows that of people who’ve received recent chiropractic care, the average in the previous 12 months was 11 visits. That’s a lot of potential repeat business if you give your clients a reason to keep trusting you as “their” chiropractor.
When you impress your clients, you also give them a reason to share your business with others. This can earn you new business.
Get to know your clients, and take time with them instead of rushing.
2. USE VIDEO AND CONTENT MARKETING
Helping your clients find you is easier when you have content online. Writing blog posts or articles on your website offers SEO opportunities to improve your site rank in search results.
Video can help give you a more personal connection to patients. They can see your face, hear your voice, and develop familiarity with you before scheduling an appointment.
The content also shows visitors that you’re knowledgeable about chiropractic care. You can use that to build trust with potential patients.
3. RAMP UP SOCIAL MEDIA PRESENCE
Your social media accounts give you a free connection to locals who are also likely patients. Effective social media campaigns target a specific audience and have expected goals and outcomes.
You don’t want to push your business and tell people they should schedule an appointment. Use social media to educate your followers and show you know your chiropractic care.
Interact with the people who post on your social media pages. Build those relationships before customers even schedule an appointment with you.
4. HOST FREE EDUCATIONAL EVENTS
Since you’re targeting a local audience, hosting local in-person events can be useful. It’s your chance to become better know in the community. You can also establish yourself as an expert in the chiropractic and wellness community.
Host an educational event at your office or at a larger venue that can hold more people. You can do a talk or have an open house event where people can check out the office and chat with your staff.
Consider creating a series of talks on various chiropractic-related topics. This keeps people coming back and gives you repeated exposure to more people.
If you’re not sure what topics to cover, think about the common questions and concerns you hear from your patients. You might do a talk about how chiropractors help with headaches. Or address the common concerns or reasons people hesitate to see a chiropractor.
You can also cover seasonal topics, such as how adjustments can reduce pain (and therefore stress) during the holidays. At back-to-school time, you might host a talk on how chiropractic care can help student-athletes who are getting ready for their upcoming seasons.
Send attendees home with printed materials with your logo on them as a reminder of your practice.
5. SPONSOR LOCAL EVENTS
Another way to get your name into the community is by sponsoring local events or sports teams. You might sponsor a local charity run or other events in the wellness niche. Sponsorship often means you can host a booth at the event, which gives you a chance to network with locals and share information.
6. BUILD YOUR REPUTATION
Every interaction you have with patients goes into building your reputation. One unhappy client can quickly threaten your credibility as a quality chiropractor.
Whether or not you pay attention to your reputation, your business has one. People talk in person and online about their experiences.
Monitor what’s being said about your business. Check review sites and your social media pages.
Encourage your happy patients to leave positive feedback and high ratings for you online. Build out a testimonial or review page on your website to share the experiences of your happy clients.
If someone leaves negative comments about your business, address the issue.
7. SHOW YOUR UNIQUE OFFERINGS
What makes your chiropractic business different than your competitors?
Maybe you offer a unique type of adjustment or specialize in a specific type of chiropractic care. Perhaps your office has a soothing, spa-like feel. Or you may be a leader in the industry with extensive experience.
Whatever makes you different, make sure your clients and potential clients know about it. Use that unique aspect as a value proposition. You give your patients value because of that experience, service, or other exceptional quality.
8. PARTNER WITH OTHER WELLNESS BUSINESSES
Seek out other wellness businesses in your community that aren’t direct competitors. Examples include massage therapists and acupuncturists.
Work to promote one another to your existing client base. You might refer clients who could benefit from those services in addition to your chiropractic care, and the other business can do the same for you.
On social media, you can share each other’s posts. You might partner to host a joint giveaway on social media.
9. OFFER REWARDS FOR ACTION
Reward the behavior you’d like to see happen. Rewarding patients who are willing to take action is a great way to reinforce your offices’ commitment to health. Be cautious of your state laws regarding compensation, but when applicable and appropriate; show your appreciation for actions such as referrals and follow through.
TRY CHIROPRACTIC MARKETING IDEAS
Providing quality care is an integral part of growing your business, but you also need to use chiropractic marketing ideas to help more people hear about you. Getting referrals and building your reputation as a quality chiropractor in the community can help.
Check out our shop to find tools and resources to help, including a membership that can earn you more referrals!
After his cancer radiation sessions, Nirmal Bhartiya started experiencing severe back pain in 2014-15. That is when, after many visits to several doctors, someone referred him to a chiropractor based in Delhi’s Nizamuddin East. “Within two weeks, my back pain was almost gone,” said Bhartiya, 65, a businessman. The first session lasted about 10-15 minutes, and he could feel the difference. He has now taken it upon himself to refer patients with chronic issues that need spinal adjustments to Dr. Shiv Bajaj.
“Ninety percent of orthopedic condition should be treated conservatively; rarely you need surgeries. Surgeries should only be restricted to tumors, fractures, and the like. It should not happen on the basis of back and neck pain,” said Dr. Bajaj. While surgery has become commonplace in today’s medical field, chiropractic treatment administered at the right time by licensed and trained chiropractic professional can prevent medications and surgical interventions, and is the “missing link” between physiotherapy and orthopedics in India, Dr. Bajaj, who has been practicing for 11 years, said.
Rita Gupta, a 66-year-old housewife, who had severe sciatica pain — with her left leg experiencing numbness — agreed. “I was not able to stand properly. Surgeons suggested spine operation but I didn’t want that, so I took chiropractic treatment. While I was given a treatment window of six months, I was able to walk after two months, which was no less than a miracle.”
What is chiropractic treatment?
As a licensed healthcare professional related to understanding the nerves, chiropractic treatment involves manual therapy–using hands–and includes spinal manipulation. According to the US Department of Health and Human Services, chiropractors perform adjustments to the spine or other parts of the body. This simply means by correcting alignment problems, the patient’s pain is eased, which improves the body’s natural ability to heal itself.
“If there is spinal pain, we treat the imbalances in the joint or muscle rather than looking at exercises or spending an expensive amount on machines or medicines to kill the pain. A modern-day chiropractor does not only treat with hands. We use certain advanced technologies also,” said Dr. Bajaj, who specializes in CT disc herniation. He added that spinal manipulation, manual techniques, and therapy instruments are some of the chiropractic approaches taken by practitioners.
“We are similar to orthopedic surgeons. Our diagnosis, MRI, X-ray, radiology background is similar. The only difference is they would do the surgery when there is a pharma-surgical intervention. We can come in prior to that if it is not quite surgical such as in cases of disc problems or nerve compressions. Orthopedic doctors or physiotherapists might do spinal manipulation, but chiropractors have expertise in specific spinal adjustments,” Dr. Amit Jimmy Nanda, who represents India at the World Federation of Chiropractors, and is the chairman of the Indian Association of Chiropractic Doctors — the only registered association in India that is self-regulating at the moment — said.
“The doctor first scans all your reports to understand the root cause of the issue, and then they examine the elbow, spine, neck, etc., for spinal manipulation,” said Madhav Inder Singh, 45, a Gurgaon-based business professional who met with an accident that caused him a spinal injury 18 years ago. Through his wife Simrit, a Canadian citizen, he was apprised about chiropractic treatment which is considered the “first line of treatment abroad”, and that is when he came in touch with Dr. Nanda. “I underwent treatment for the first 6-8 months in Canada where I was required to go for the sitting thrice initially. It is better than popping pills. I could move my body within the first 6-8 months and that too without any invasive measures. Now, whenever there is even slight pain, I can visit the chiropractor at Gurgaon’s South Point Mall,” said Singh.
How is the treatment done?
Chiropractic treatment involves muscles, bones, joints, and connective tissues such as cartilage, tendons, and ligaments. In layman’s terms, imagine it to be cracking of the knuckles and back, world-ranked tennis player Yuki Bhambri who swears by the treatment, told indianexpress.com, “albeit in a much more professional way”.
During your first visit, the chiropractor will go through the medical history, and then follow it up with a physical examination where they will check for tenderness and tightness, as well as how well the spinal joint moves. “This involves extensive radiology, MRIs, X-rays, CT Scan reports to understand the root cause of the issue which can be mechanical (how the spine moves) or neurological (nerve-related),” explained chiropractor Dr. Nanda, 43, based out of Canada. He added, “The treatment only targets the specific area of the nerve or muscle – where it is adjusted, and 99 percent of the time, the patient feels the difference.”
If you go to a chiropractor complaining of lower back pain, they check the entire spine–neck (cervical spine), mid-back (thoracic spine), and low back (lumbar spine). “It’s important to examine the entire spine because even though it’s just your lower back that hurts, other regions of the spine may be affected,” explained Dr. Nanda.
Taking the instance of how chiropractors are readily available in labor rooms in the USA for checking the newborn’s spine to treat the “dis-functions right at the start”. Dr. Nanda explained how for some patients with symptomatic causes, a sample visit works; some chronic cases may see results in a few months’ time. Early diagnosis and timely treatment help one to get back to their daily life more quickly and organically.
It is known to help with neck and lower back pain, back sprain injuries, sciatica, inflammation, chronic headaches, neurological conditions as well as blood pressure. Dr. Nanda quoted a research article Mahatma Gandhi’s Health Restored by Chiropractic published in The National Chiropractic Journal that documented how in 1942, Mahatma Gandhi could not attend rallies because of high blood pressure. “So, he had a British chiropractor from Calcutta (present-day Kolkata) who moved in with him for three months; and that was the remedy. Then, he was able to go to rallies. Chiropractic treatment has an amazing history. But unfortunately, when the British left so did the educational system,” he mentioned.
Challenges in the field
While physiotherapy and orthopedic fields are known, there is not much awareness about chiropractic treatment. “India has no school teaching chiropractic. Now, a lot of people claim to be chiropractic but very few, in fact, only 14 chiropractors in India are registered with the association are licensed practitioners,” mentioned Dr. Nanda.
Dr. Bajaj said the number of actual practitioners, at any given time in the country, “fluctuates between 7-10”. “Mostly ex-pats or visiting doctors are there. The lack of awareness is because of regulatory issues as a certain number of doctors need to be there before government regulation kicks in. “This makes it challenging. We are right now, self-regulatory as an association. Without regulation, it is difficult to start a college for a proper doctorate. One needs to understand chiropractic is not a certification; it is not a technique, it is a profession,” explained Dr. Bajaj, while differentiating how the study of doctors of chiropractic takes eight long years, unlike physiotherapy that takes four.
Notably, chiropractic schools are only available in the USA, Australia, France, UK, and Canada, whereas physiotherapy institutes are available across India.
“On international grounds, chiropractors are doctors. So, we have the right to diagnose and treat. We are not therapists. It is completely a new domain for India and a huge opportunity. Close to 400-500 physiotherapists label themselves as chiropractors and there are no regulations. You can’t take any action against them. The public suffers at large,” he rued.
Dr. Alison Bale, 54, a British chiropractor who was practicing in Goa shared how the practice was “great” for her until COVID-19 struck. “I came to India in 2007 because I wanted the adventure of working in a new country. It has been a fulfilling experience. I have ceased my practice because of COVID-19 since January 2020, as well as some other pressing personal reasons. As a foreign national, working in a service-oriented sector has its own challenges because it takes at least 3-4 years for people to get to know you,” Dr. Bale, who graduated in chiropractic from the United Kingdom, and is currently taking online classes as a mindfulness teacher, explained.
There are 70,000 chiropractic doctors in the US, as it is the third-largest health profession in the world after general practice and dentistry; Canada with a population of about 33 million people has over 7,000 doctors, while India — with 7-10 licensed chiropractors — is a “stark contrast”. “Licensed chiropractors are easily accessible in the US. You have to really search for one here. I think people have not really picked it up in India because it requires just five minutes of your time and, therefore, is not appreciated. Taking more time for treatment equals better recovery is a wrong perception,” explained Bhambri, adding how he and a lot of other tennis professionals vouch for this treatment for its ability to improve the body’s range of motion (which is necessary as restricted spinal motion or when the spine doesn’t move as well as it should, can cause back pain).
What does the future hold for the practice in India?
“Right now, the plan is to open up three schools — including in Gujarat and Haryana — and start with a full-doctorate program. We are right now working through the legalities. End of 2021, we could possibly have the first batch,” said Dr. Nanda, stating the schools will be operated in association with the American chiropractic school Life Chiropractic College West, San Francisco.