At the beginning of a new year, we often set new goals, begin new habits, and embark on new journeys. One common New Year’s resolution is to improve our health. This can be approached in a variety of ways, from being more active to eating healthier to drinking more water, or perhaps it’s a combination of all these things. If you want to maximize your efforts to improve your health and want to be proactive in your health maintenance, you should add chiropractic to that list of new experiences to have this year.
It’s important to note, however, that not all chiropractors are the same. Just as some doctors and dentists may be “better” or more aligned with your personality and preferences, chiropractors are similar in that way. Bentonville chiropractor Dr. Tom Niemela is passionate about helping people learn about and experience the benefits of chiropractic care, and he wants the entire community of Bentonville to be educated about chiropractic. If you live or work near Arbor Vitae Chiropractic, Dr. Niemela and his team would love to serve you in their office, but if you’re not local, you should still know how to find a good chiropractor in your area so that you have a positive experience and discover the path to true health and wellness.
Look for a Chiropractor Who Educates
The science behind chiropractic is very intricate, which is why chiropractors spend years getting their doctorate degrees. But a good chiropractor will break down all the medical terms and explain chiropractic to you in a way that makes sense, and they won’t hesitate to answer your questions about why they do or don’t do certain things in their practice. You want a chiropractor who isn’t just going to adjust you and send you on your way, but rather someone who will take the time to explain the benefits of chiropractic and how your body responds to adjustments. This education should not be a sales pitch, but should instead be about truly teaching and informing.
Look for a Chiropractor Who Focuses on Function, Not Just Feeling
It’s no secret that most people go to a chiropractor because of pain or discomfort, and it’s important that those ailments are addressed. But the main goal of a good chiropractor is not just to remove your pain with a quick fix—that’s what traditional medicine tries to do and it ends up causing more issues long-term. Instead, a quality chiropractor will focus on improving the overall function of your body and its many systems, meaning everything works more efficiently and your body simply functions more optimally. This will, undoubtedly, improve symptoms and pain as well, but the primary goal is about long-term health management and a healthier body.
Look for a Chiropractor Who Gives Back
You know that not all chiropractors are the same in their practices, but they can also be vastly different within their communities. Some chiropractors show up to work, give adjustments, and go home. But passionate and caring chiropractors will get involved in their communities and give back to those in need. They will be at festivals and local events, sharing information about the benefits of chiropractic, and they will raise money and collect donations for various organizations and needs across their cities.
It’s not enough to simply Google “chiropractor near me,” and head to the first one that pops up. Do your research and ensure that the chiropractor you’re visiting is going to educate you, is going to focus on your overall health, and is going to contribute positively to your local community. If you live in or near Charlotte, Charlotte Chiropractors would love the opportunity to serve you with neurologically-based chiropractic care. Contact Charlotte Chiropractors today to set up your consultation.
Among people seeking back pain relief alternatives, most choose chiropractic treatment. About 22 million Americans visit chiropractors annually. Of these, 7.7 million, or 35%, are seeking relief from back pain from various causes, including accidents, sports injuries, and muscle strains. Other complaints include pain in the neck, arms, and legs, and headaches.
What Is Chiropractic Care?
Chiropractors use hands-on spinal manipulation and other alternative treatments. The theory is that proper alignment of the body’s musculoskeletal structure, particularly the spine, will enable the body to heal itself without surgery or medication. Manipulation is used to restore mobility to joints restricted by tissue injury caused by a traumatic event, such as falling, or repetitive stress, such as sitting without proper back support.
Chiropractic treatment is primarily used as a pain relief alternative for muscles, joints, bones, and connective tissue, such as cartilage, ligaments, and tendons. It is sometimes used in conjunction with conventional medical treatment.
The initials “DC” identify a chiropractor, whose education typically includes an undergraduate degree plus four years of chiropractic college.
What Does Chiropractic Treatment for Back Pain Involve?
A chiropractor first takes a medical history, performs a physical examination, and may use lab tests or diagnostic imaging to determine if treatment is appropriate for your back pain.
The treatment plan may involve one or more manual adjustments in which the doctor manipulates the joints, using a controlled, sudden force to improve range and quality of motion. Many chiropractors also incorporate nutritional counseling and exercise/rehabilitation into the treatment plan. The goals of chiropractic care include the restoration of function and prevention of injury in addition to back pain relief.
What Are the Benefits and Risks of Chiropractic Care?
Spinal manipulation and chiropractic care are generally considered safe, effective treatments for acute low back pain, the type of sudden injury that results from moving furniture or getting tackled. Acute back pain, which is more common than chronic pain, lasts no more than six weeks and typically gets better on its own.
Research has also shown chiropractic care to be helpful in treating neck pain and headaches. In addition, osteoarthritis and fibromyalgia may respond to the moderate pressure used both by chiropractors and practitioners of deep tissue massage.
Studies have not confirmed the effectiveness of prolotherapy or sclerotherapy for pain relief, used by some chiropractors, osteopaths, and medical doctors, to treat chronic back pain, the type of pain that may come on suddenly or gradually and lasts more than three months. The therapy involves injections such as sugar water or anesthetic in hopes of strengthening the ligaments in the back.
People who have osteoporosis, spinal cord compression, or inflammatory arthritis, or who take blood-thinning medications should not undergo spinal manipulation. In addition, patients with a history of cancer should first obtain clearance from their medical doctor before undergoing spinal manipulation.
All treatment is based on an accurate diagnosis of your back pain. The chiropractor should be well informed regarding your medical history, including ongoing medical conditions, current medications, traumatic/surgical history, and lifestyle factors. Although rare, there have been cases in which treatment worsened a herniated or slipped disc, or neck manipulation resulted in a spinal cord injury. To be safe, always check with your medical doctor to make sure your condition will benefit from chiropractic or other pain relief alternatives.
Chiropractic treatment is a solution for many people dealing with injuries or chronic pain. Learning how to choose a good chiropractor can help align your body in a safe, helpful way.
But choosing a chiropractor is a difficult process. Putting your health in another person’s hands can feel intimidating, especially if you don’t know where to start.
Keep reading for the seven things you need to consider when choosing a chiropractor. Follow these steps, and you’ll be on your way to a healthy life.
The first thing you should consider when choosing a chiropractor is who comes recommended. There are two places you should look for references and reviews.
First, ask your doctor for a list of referrals. This is a good place to start because your primary health care doctor knows what you need to be treated for. They will be able to make a good recommendation based on this information.
Your doctor will be able to give you a list that you can begin researching in the steps that follow. This is much more effective than simply turning to the internet to look for chiropractors in your area.
Secondly, you should ask your friends and family for their recommendations.
Chiropractic treatment is increasingly common. It is likely that people you know have experience with the treatment. They will be able to make recommendations based on their personal experience.
Insurance is a practical consideration. If you have an insurance plan, look for chiropractors that are covered by it to avoid paying for your chiropractic sessions out of pocket.
Chiropractic treatment normally requires several sessions. Your insurance plan might cover unlimited sessions, but often it sets a limit.
It helps to get each chiropractor on the phone and ask them how many sessions they estimate they can treat you in. This will help you estimate cost and potential coverage by your plan. It will also help you in comparing chiropractor fees.
3. Background Research
Once you have your list of recommended chiropractors and have determined which ones are covered by your plan, you can start to do some background research.
You need to look for a couple of things. First, make sure that they have a Doctor of Chiropractic degree to ensure they have gone through rigorous training.
Second, make sure their license is up to date for your state. You can do this by calling their office and asking for their license number. When you look up their license, you can also find out if they have any record of malpractice.
While on the phone with their office, ask how many years of experience the chiropractor has. If you are being treated for a particular issue, ask about their experience with this issue. This affects how qualified they are to be your chiropractor.
4. Customer Reviews
Look up some customer reviews and see how they rank each chiropractor you are considering. Customer reviews should be read with a grain of salt, as everybody’s experience is different. But they can be helpful for identifying red flags when evaluating a chiropractor.
If you can’t find any customer reviews, that can also be a red flag. Then it is time to revisit your background research and determine how much experience your chiropractor has.
Any given chiropractor is going to have experience in treating multiple issues. But it is likely that they have a specialization. It is worth identifying this specialization and seeing if it is relevant to your treatment.
The specializations can be on a particular body part or type of injury. They can even be gender-based. Ask their office or check out their website to determine if a chiropractor’s specialization can help you.
You can’t underestimate convenience when choosing a chiropractor. If you are going to be visiting them more than a handful of times, you don’t want to drive long distances to see them.
Look for chiropractors that are near your work, your child’s school, or your home. Having them close by is a way to ensure that your sessions won’t be an added burden on your routine.
But you should also look into how accessible the chiropractor is. Are they accepting new patients immediately? Can you book routine appointments or is their schedule jammed?
If your chiropractor is booked solid for months at a time, it will be hard to get an appointment. It doesn’t matter how qualified your chiropractor is if you never get to see them.
Communication style is an important factor to consider when choosing a chiropractor. Chiropractors are going to be touching and adjusting your body, so you want to choose someone that you can communicate honestly with. You also want a chiropractor that will listen to you and can understand your concerns.
The best way to determine if it is a good fit is to get the chiropractor on the phone before committing to any sessions. Just explain that you are considering treatment and would like to speak with them first. This is a good time to bring up any concerns you have and ask questions.
This is also a good time to ask them about different ways that you can communicate with them during the course of your treatment. Some chiropractors will answer questions over the phone or video conference. This can help you make adjustments on your own and get the most out of your in-person sessions.
If you feel comfortable during the course of this conversation, then you may have found the right chiropractor for you.
How To Choose A Good Chiropractor
Choosing a chiropractor can be intimidating, but now you know all of the things you need to consider when making your choice. Make sure they are qualified to treat your individual needs, and that you are comfortable interacting with them.
Once you choose your chiropractor, the hard part is over. Your chiropractic healing can begin.
Whether you struggle with a chronic condition that causes pain, like arthritis, throw your back out suddenly, or undergo surgery such as knee replacement, one type of noninvasive, gentle therapy can make a dramatic difference — chiropractic care.
Your musculoskeletal and nervous systems are what your chiropractor treats, but the effects of treatment greatly benefit your overall health. This is why about 35 million Americans receive chiropractic care yearly.
The chiropractic expertise of Dr. Jacob Holdren keeps patients returning to the Regenerative Health & Wellness Medical Center. Most people associate chiropractic care with specific problems like back pain and migraines, but it’s also a great form of self-care even if you’re pain-free.
The basics of chiropractic care
There are five main types of chiropractic care that our team practices:
- Spinal decompression — treats disc problems and other spinal issues by actually lengthening your spine
- Passive physical therapies — involves your doctor providing treatment while you simply receive it without participating in any way
- Diversified technique — focuses on locked-joint treatment and spinal adjustments by providing brief, quick thrusts on your problem areas as your back is positioned specifically
- Activator Methods technique® — treats back and other pain, including migraines, via short but gentle impulses delivered by a handheld device
- Thompson technique — addresses spinal issues by positioning you on a treatment table with sections that drop selectively as your doctor performs thrusts
The Regenerative Health & Wellness Medical Center team is highly trained in each of these specialized treatment methods. We’re dedicated to determining which treatment or treatment combination is best for your particular problems.
Is chiropractic care important even if I have no pain?
It may seem counterintuitive, but we often advise getting chiropractic care even if you aren’t in pain. Why? Because it’s also a highly effective preventive modality, and if you can nip a problem in the bud and avoid it entirely, you save yourself significant pain and suffering down the road.
Here are five reasons to consider chiropractic treatment, even if you don’t suffer discomfort right now.
1. Osteoporosis is often referred to as a “silent disease.” You don’t actually feel your bones weakening, and many don’t get a diagnosis until they suffer some type of fracture.
Chiropractic care for osteoporosis includes spinal adjustments and other rehabilitative methods that help up your activity level, improve your range of motion, and lower your risk for fracture.
2. We all use our smartphones throughout the day (and night), and simply assuming the position that’s typical when you view your screen has a deleterious effect on your posture, and could cause pain later on. We can treat your “text neck” so you stand straighter and reduce your chances of future injury.
3. There’s not a person on earth who doesn’t face stress-related anxiety from work, relationships, and all kinds of pressures — both predictable and unexpected. It’s well documented that stress is linked to certain serious illnesses, too.
We employ chiropractic treatments to aid your nervous system, reduce stress, improve your blood circulation, relax your muscles, and address alignment problems.
4. Even though half of all pregnant women suffer some type of back pain during pregnancy, we can help you even if you’re part of the lucky, pain-free half. If you’re pregnant, our chiropractic care helps you even if you don’t have pain.
We ensure your pelvis is balanced throughout your pregnancy, which lowers your baby’s chances of being born in a breech position. Studies have also shown that routine chiropractic care is linked to less nausea throughout pregnancy and shorter labor time during your baby’s birth.
5. Head off back pain with preventive chiropractic care. Back pain is ubiquitous, and will plague a whopping 80% of people at some point. We consider your spine’s condition to be pivotal to your overall health, both now and in the future.
Since back pain can snowball and affect other parts of your body, seeing us now is one of the most significant ways you can kick future discomfort to the curb.
Chiropractic care addresses the whole patient
When we design a personalized chiropractic care plan for you, we take into account your medical history, current lifestyle, and many other factors. We talk with you about nutrition, exercise, posture correction, and many other things that enhance your well-being.
We’re creative as we consider your care as well, and we encourage a team approach so we work toward optimizing your health together.
Learn how chiropractic care can help you, even if you’re feeling no pain
We’re eager to discuss the many ways our innovative chiropractic care can help you, now and in the future. Contact us today to schedule an appointment. today
f you are looking for a health care provider that promotes healing without medications or surgery, choosing Chiropractic Care may be the right fit for you.
In the field of Chiropractic Care, our main focus is on the cause of your problem.
Here’s a little bit about The History of Chiropractic Care
Our goal is to eliminate the cause of your injury condition, which will then alleviate the symptoms associated with the condition.
The Chiropractor you choose will be your partner in the spine, joint, and muscle health.
So, how do you find the best Chiropractor who is right for you?
Below are six important tips to keep in mind as you find a chiropractor.
When deciding which Chiropractic Clinic will be the right fit for you, it is always important to look up reviews of the doctor and clinic before making an appointment.
Google reviews are a great way to find out what others are saying about the particular clinic you are looking for.
They may provide you with the insight you need before you trust someone with your health and wellness.
Making sure the Chiropractor you are about to see has the proper licensure is a very important factor. It will tell you if the chiropractor has the proper training, experience, and skills to provide chiropractic care.
It is also good to confirm the doctor has no history of malpractice or disciplinary actions against him/her.
3. Ask About Experience
A Chiropractors experience matters when you are facing musculoskeletal or spine health issues.
The more experience they have with a particular condition or procedure, your results are likely to be better.
Ask the Chiropractor if they have experience handling the particular condition or injury that you are experiencing.
4. Ask What Techniques are Used
There are multiple techniques that can be utilized by Chiropractors to ensure optimal recovery.
If there is a particular treatment that you think would help, or are curious as to which ones are offered, it is important to ask the Chiropractor during your initial consultation.
The majority of Chiropractors will offer a free consultation so you can meet with them and discuss your injury or back pain condition.
During your consultation, you will have the opportunity to ask any questions that will help you with deciding if they are the right fit for you.
During your free consultation with the Chiropractor, before you proceed with treatment, be sure to find out what the fees for services will be.
If you have health insurance, they should be able to give you a breakdown of what is covered and what is not.
If you are paying cash, ask what the cost per visit will be.
If you were involved in an accident, make sure to find out if the Chiropractor works with an attorney on a lien basis so you will not be held responsible for the bills.
How To Interview Your Chiropractor
After you’ve followed the steps above and narrowed down your selections, it’s time to start interviewing.
It is usually best to conduct a telephone interview or request a free consultation to learn more about the chiropractor, the clinic, and the techniques used.
For most people, it is important to feel comfortable with the chiropractor and to have an overall positive experience at the clinic.
Feeling comfortable is relative and depends on personal preferences, including details such as how long a patient would typically have to wait in the waiting room or the location of the chiropractor’s office.
Questions to consider about rapport and experience with a chiropractor and the clinic staff during an initial interview may include one or more of the following:
- Is the chiropractor friendly and courteous?
- Does the patient feel comfortable talking with the chiropractor?
- Did they fully answer all questions asked by the patient?
- Does the chiropractor listen to the patient’s complete explanation of symptoms and treatment concerns/preferences?
- How many years has the chiropractor been in practice?
Another consideration is whether the chiropractor has a specific undergraduate or post-graduate specialty.
While not necessary, some chiropractors pursue post-graduate programs in various specialties, such as orthopedics, sports medicine, rehabilitation, neurology, or nutrition.
What To Expect During Your First Visit
Now you’ve done your research, interviewed your chiropractor, and you’ve picked the best chiropractor for you.
Now it’s time for your first appointment. Here’s a little bit of what you can expect.
The first thing your chiropractor will have to do is conduct a physical exam.
During the physical exam, they will assess your range of motion, reflexes, and muscle strength.
The chiropractor will pay especially close attention to the neck and spine areas, which is the core area of chiropractic care. From there, the chiropractor will examine any specific areas of discomfort in the body.
An X-ray of your spine may also be taken. The X-ray helps your chiropractor understand the structure and integrity of your bone anatomy.
The X-ray also helps the chiropractor see the extent of wear and tear and any anomalies in your spine.
After the initial chiropractic consultation and exam, your chiropractor will determine if you can benefit from receiving a back adjustment.
More often than not, your chiropractor will be able to adjust your spine and provide immediate back pain relief.
Your first adjustment will take place on a comfortable padded table made specifically for chiropractic care. Adjustments may be performed while you are face down, on your side, sitting upright, or lying on your back.
It is not uncommon for your chiropractor to recommend multiple sessions.
If you have chronic pain, a high level of discomfort, or bear multiple issues at once, you will likely need ongoing care.
This can mean regular weekly sessions of chiropractic care, reduced to monthly, with the ultimate goal of ongoing care only as needed.
Your chiropractor will take into consideration your overall health, physical condition, and goals to create a treatment plan.
Does your marketing strategy suffer from subluxations? It might be time give your chiropractic blog topics an adjustment.
The first time I went to a chiropractor, I was pretty nervous. I didn’t know what to expect and thanks to the movies, I was reasonably sure there was a fine line between a cervical spinal adjustment and getting a broken neck. My saving grace was that I knew a few chiropractors. Unfortunately, they weren’t local to me, so I took a chance on the first person listed in the phone book.
Back to the story in a second, but if you’re looking for chiropractic blog topics for your business, there are at least three in that first paragraph. For instance, over 8,000 people every month search Google for “What does a chiropractor do?” So it seems that a lot of people aren’t too sure what to expect when they visit a chiropractor.
When I left that first appointment, I had a much better idea of what a chiropractic visit was like. Since then, I’ve also learned that there are some vastly different approaches to chiropractic treatments. Now I’m happy to say that I have a chiropractor I adore, and although I don’t make appointments with her as often as I’d like, I look forward to them with a lot of excitement.
Looking back, I realize that those early appointments didn’t need to be such a mystery. Had that first chiropractor had a blog on the business website, I could have avoided a lot of the anxiety going into the appointments. And while I could benefit as a patient, a good website blog can also offer business benefits.
A blog is an easy way to communicate with patients who, in many cases, you haven’t met yet. You might not even know they exist. A blog is an introduction to your work, your values, and your treatments. Through a blog, you offer your patients something of value – pain relief ideas, healthy lifestyle tips, or answers to questions. The best blogs can attract new patients while they also work to keep your current and even past patients in your circle of care.
A business blog adds a dynamic element to your website, it gives you material for your social media feeds, and it advertises your business, all at the same time. But to do that, you have to get a few things in order. The first, and arguably the most important, is finding the chiropractic blog topics that patients are looking for and create posts around that.
An introduction to keywords
Keywords and keyword phrases are what you type into the Google search bar when you want to look something up. At its most basic, there are three parts to using those keywords effectively in your blog, and the first part is finding keywords that people are looking for. For instance, you may have come across this article by searching for “chiropractic blog topics.” This phrase doesn’t have the search volume that “What does a chiropractor do” has. It’s not even close. However, keywords also have to make sense for your audience.
In this case, I’m writing to people working in chiropractic offices who may be looking for new marketing ideas. That’s a much more defined group. And that’s the second part of working with keywords – using keywords that YOUR audience is looking for. You could probably get a lot of website traffic by posting cute internet cats, but that’s not the same audience that is looking for a chiropractor.
The third part of using keywords is in looking at the competition. A keyword with a lot of competition won’t benefit you as much as one with less competition. As long as there are people searching for your keyword (and you may be surprised by what people are and are not looking for), you have a chance of being discovered. So for instance, my keyword phrase for this post has a small niche audience, but there also isn’t a lot of competition. So my three-part keyword strategy here is:
- Find a phrase people are looking for.
- Do the research to find out if that keyword is for the right audience.
- Explore the competition to see if I have a chance of reaching my audience.
If you’re reading this, I’ve hopefully been successful in combining these three elements.
Now on to the reason you’re here. As promised, here are chiropractic blog topics you are free to use. For each keyword, there are suggested titles, a suggested call to action (because you want your blog reader to call you or sign up for your emails or take some similar action), and an example of a chiropractic office using these techniques.
The keywords (in red) have a decent search volume and low competition. Change the titles if you like, but the keywords have to remain as they are. In Google’s eyes, “lower neck pain” and “low neck pain” aren’t the same thing.
7 Chiropractic blog topics you can use today
1. Help your prospective patients
Title: How to Find a Good Chiropractor
Suggested Call to Action: A good chiropractor is like a good friend – always there to pick you up when you need a hand. Call us today and learn why chiropractic medicine is your key to feeling better.
There’s a lot to like about Chiro One Wellness Centers’ blog. Their topics range from healthy eating to exercise to pain relief tips and so much more. They also have two actions their readers can take: sign up for email updates or download a free ebook. Both actions require readers to share their email address, and, therefore, sign up to receive regular emails – aka marketing.
2. Answer questions
Title: Why it’s a Good Idea to Visit Your Chiropractor for Headaches
Suggested Call to Action: You know you can come to us for back pain, but did you know you can visit your chiropractor for headaches, too? Click our online scheduler to book an appointment and start feeling better right away.
Markson Chiropractic, in Plantation, FL hits a number of education-centered topics on their blog. The Very Under-Appreciated Cervical Spine offers a brief anatomical description of the cervical spine, and Chiropractic for Headache Relief relays how chiropractic care can help headache sufferers. Best of all, it’s non-jargony, and they include an active link to their contact page at the end of each post.
3. Share your expertise
Title: What’s a Chiropractor Going to do for My Leg Pain?
Suggested Call to Action: Chiropractic care may be known best for relieving back pain, but what’s a chiropractor going to do if you have leg pain? Schedule your free assessment today to find out how you can start walking without pain.
McKim Chiropractic has been blogging for some time. They have 44 pages of blog posts dating back to 2012. This is a business that understands the importance of blogging. I would guess that new patients have an easy time figuring out what to expect when they walk into one of McKim Chiropractic’s clinics. Their call to action is subtle; an active link takes you to the contact page of the location closest to you.
Pardon me. I hope you’re enjoying this blog post. Want a better company blog? Order a Content Roadmap and we’ll tell you who to write for, what to write, how to write it, and even how to promote it. Your customers will thank you with their wallets. Learn more…
4. Put your patients at ease
Title: Is a Sports Medicine Chiropractor right for you?
Suggested Call to Action: You don’t have to be an Olympic athlete to benefit from an appointment with a sports medicine chiropractor. In fact, overuse injuries can happen to anyone. Call today to schedule your appointment.
Lakeside Sports Chiropractic Center & Motorsports Rehab knows that clients have questions, especially after a traumatic event like an automobile accident. Though they refer to themselves as a sports chiropractic center, their blog touches on issues that any patient could relate to: neck pain, better sleep, and, of course, enhancing sports performance. And their blog posts end with a live link to their appointments page. Good move!
5. Offer DIY pain relief
Title: Don’t Let Lower Neck Pain Leave You on Your Back
Suggested Call to Action: Find relief from lower neck pain. Schedule an appointment with us today and let us help you get on the road to recovery.
Core Chiropractic, in Houston, TX, isn’t shy about posting blog articles. They have more than 200 blog posts on their website, and they seem to do an excellent job of mixing video in, too. This is a business that takes to heart the idea that sharing something of value is a great marketing tool. Along with their blog, they also have a full page of posture and stretching exercises, and very clear FAQ sections for both prospective and current patients. They make it exceptionally easy to book an appointment with a very obvious link to an appointment calendar.
6. Remind them why good posture is important
Title: Chiropractic Treatment for Neck Pain: What to Expect
Suggested Call to Action: A lot of people ask what chiropractic treatment for neck pain is like. The truth is that the treatment depends on a lot of factors, including the cause and origin of the pain. Call us for a free consultation, and we’ll work together to create a treatment plan customized for you.
Joint Ventures has seven locations in the greater Boston area with more than three dozen healthcare practitioners on staff, including physical therapists, massage therapists, and chiropractors. With such a wide range of modalities, their blog can cover a lot of ground, yet they stay focused on writing articles that any of their patients could find helpful. Text Neck is a prime example of this, as is their short video for headache relief, Self Sub Occipital Release Technique.
7. Share your personality
Title: Can I Be Too Injured to Get Chiropractic Treatment for Lower Back Pain?
Suggest Call to Action: Don’t write off chiropractic treatment for lower back pain because you think you might be too injured for an adjustment. There’s more than one way to address pain, and we can work with you to customize a treatment that will help you feel better. Book your appointment with our secure online appointment scheduler.
One thing I love about the ProActive Chiropractic blog is the personality evident in the writing. While titles like Pain makes you a pain in the ass! may turn away some potential clients, it also brings a fallible, human element to the blog. Bedside manner is somewhat subjective, but I think most of us can relate to the idea of a doctor who isn’t above the aches and pains that we all experience. I also appreciate the fact that they include references any time they mention a study.
Don’t make these mistakes with your chiropractic blog topics
Ok, now that you’ve read through these examples, you may have developed a few ideas about what to do with your blog.
- Find an appropriate keyword with limited competition.
- Write something your patients and future patients will find useful.
- Include a call to action – usually to schedule a consultation or appointment, but getting people on your mailing list is equally valid (as long as you send them emails somewhat regularly).
- Don’t be afraid to be personable.
There are also a few things you should NOT do. If this were an appointment, this is the part where your patient is about to leave the office, and you tell them not to wrestle bears for three weeks. Why? Well, wrestling a bear (or lifting heavy objects or vigorously exercising) may not make that bulging disc any worse, but it could, and it certainly won’t help matters.
The same is true of your blog. And to be perfectly honest, I came across more than a few examples while I was looking for chiropractic blogs to feature here. Here are some of the most frequent problems I noticed.
Using duplicate content
Your practice is unique. Shouldn’t your blog be unique, too? There’s nothing wrong with getting your blog content from an outside source. As content producers, we are that “outside source” for our clients who don’t have the time or interest in writing for their blog. But that content should be exclusive to your practice. I saw the same stretching article, images and all, on at least a dozen chiropractic business blogs. It may be a less expensive way to get content, but you often get what you pay for, which brings me to…
Grammar and spelling errors
We all make mistakes when we write. When it happens now and then, it’s not a big deal. But when you read several articles on a blog, each with multiple grammar, spelling, and formatting problems, it doesn’t reflect well on that chiropractic office.
No call to action
Imagine this scenario: I have back pain. I google “back pain relief” and come across your blog article that describes the benefits of chiropractic adjustments for relieving back pain. Good so far, right? I get to the end of the article, and there’s no call to action – no appointment link, no invitation to call your office, nothing. So I google, “chiropractor near me” and your competitor comes up – that one you really don’t get along with. Guess who I call for an appointment? And yes, I might keep looking to find your office, but I might not. You did the work of “selling” me an appointment; don’t let someone else reap the rewards.
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So, you’ve got some new patients on your hands and you’re wondering how you can keep them coming back into your office time and time again. Well, we’re here to tell you that the best way to retain patients is to provide excellent customer service that makes you stand out from your competition.
Creating and retaining great patient relationship management for your clientele every time they come to your office should be an objective at each and every appointment. To make sure they have the best patient experience and are satisfied with your services, there are a few key principles you should follow.
Here are 7 tips for you and your staff to provide great customer service for your chiropractic patients.
7 Customer Service Tips for Chiropractors
1. Keep your word.
This goes without saying, but when you tell your patients that you are going to do something, you need to keep your word. Oftentimes patients are promised things that they may never receive.
For example, if you are working with a patient that has recently been in an auto accident and you tell them, “we’ll have you fixed up in six short weeks,” they are expecting that their injuries to be healed in that amount of time that you’ve given them.
But, when that six week is over and they haven’t made as much progress as you told them they would, that can affect your credibility. Your patient may feel like you’re not trustworthy because you didn’t keep your word. Be mindful when speaking to patients and include disclaimers when going over what can be expected from their treatments.
Instead of telling them, “you’ll be healed in six weeks,” tell them, “you’ve suffered quite a few injuries, but my staff and I are here to help you heal as fast as we can. Typically, this can take anywhere from 6 to 8 weeks.”
2. Listen to your patients.
When your patient tells you a complaint they have, whether it’s about the pain they’re experiencing or a critique on your services, you should take that into account. This is your opportunity to build patient loyalty.
Listening to whatever grievance they have proves to them that you value their input and care about their experience with your practice. It’s then your job to take those complaints into account and do something about it. Take action to solve the problem so that your patient will be satisfied with the results.
If they tell you that the receptionist at the front desk was impolite when they checked in for their appointment, what action can you take to make sure that their experience is better on their next visit? Be sure to investigate the claim before making any decisions on how to rectify the situation and listen to your staff’s accounts as well.
3. Be honest when you make mistakes.
Did your staff member tell a patient that they would email them a confirmation about their next appointment and forget to do so? When your team realizes the mistake, reach out to your patient to extend an apology and fix the problem. Also, figure out what you can do the next time around to avoid making that same mistake.
Try an automated patient relationship management system that can help you maintain consistent communication with clients and improve your patient retention rates.
4. Respect their time.
As a healthcare provider, your schedule is often very busy. We get it! But, so is your patient’s. They may have other things going on in their day and this was the only time they could fit an appointment with you. Which means that you should always be on time.
If you’re running a little behind because you’re speaking with the patient before them, notify the next patient so they can adjust for the time change. Try your best to avoid leaving them in the dark. If they are in your waiting room, have your staff give them updates and offer refreshments so that your patient knows they haven’t been forgotten.
5. Thank your patients.
It’s important that you remember to thank your patients for their business. They chose your clinic above others and they love to know that you appreciate them.
Tell them thank you every so often. You could even extend an offer to them, such as a discount on their next visit, to show that you value them as a loyal customer.
6. Be respectful.
Your staff should always treat each and every patient that comes in with courtesy and respect. Respect is an important aspect of any business, but especially for patients and healthcare providers.
Being respectful creates a healthy environment for everyone to work together and get the best results for your patients.
7. Make a good impression every time.
Whether it’s their first appointment or tenth, your patients should always be extended a warm welcome. Whenever they come in for a visit, treat them the way that you would want to be treated. Say hello, greet them with a smile, and establish eye content. You want their appointment to be as pleasant as possible so that they will continue to come see you.
Patient Relationship Management
Maintaining a healthy and positive relationship with your patients is of the utmost importance to healthcare providers. Your patients should be able to completely trust you and know when they walk into your office that they’ll receive the best services you can provide.
You and your staff must work hard every day to give each patient the proper time and care needed. Incorporating these easy customer service tips will help you inspire patient loyalty for life!
Chiropractic adjustment is not just for the back. Different parts of the body can be helped through spinal and joint manipulation. An adjustment can relieve pain, correct your body’s alignment and improve your overall function.
What is chiropractic adjustment?
A licensed chiropractor uses special instruments or their hands to manipulate joints in the body. This process is also called spinal or joint manipulation. It can help reduce pain and correct the body’s alignment and overall physical function.
Chiropractors treat many conditions affecting the nervous system and musculoskeletal system. Chiropractic care can help with low back pain, headache, neck pain, muscle pains and other joints of the body.
What is a chiropractor?
Think of a chiropractor as a doctor who cares for any kind of muscle, joint or bone pain. Chiropractors can complement the traditional medical care you receive.
What does a chiropractor do?
Understanding what chiropractors do is pretty simple: think of aches, pains, creaks and strains. If you’ve got a problem that involves your musculoskeletal system, a chiropractor can offer alternative methods of treatment.
Chiropractors do not prescribe medication; this allows them to think outside the box. A chiropractor may prescribe:
- Soft-tissue therapy: To relax tight muscles, relieve spasm and release tension in the fascia (the connective tissue that surrounds each muscle).
- Adjustments: To gently realign joints and increase range of motion.
- Joint bracing/taping (e.g., Kinesio taping): To support sprained joints or muscles as they heal.
- Exercises and stretches: To restore and maintain mobility and range of motion.
- Referrals to integrative medicine experts: For guidance on diet and nutrition to reduce inflammation and promote weight loss.
Treatments generally do not hurt. But soreness — similar to what you might feel after a workout — is a common side effect. Over time, however, your muscles adjust.
Chiropractors can treat pain anywhere in the body: in the head and jaws, the shoulders, the elbows and wrists, the hips and pelvis, and the knees and ankles.
They look at the whole musculoskeletal system and treat the root of the problem. Chiropractors make sure not only that the joints are moving properly, but also that surrounding muscles are functioning well.
Chiropractors treat problems in people of all ages. Depending on the patient, the intensity and force of treatments vary. All patients are screened to ensure that they are good candidates for chiropractic care. For example, many older patients have some thinning or softening of the bones that would rule out joint manipulation. If chiropractic care is too risky for a patient, they will guide them to the right people and resources.
What should I expect from a chiropractic adjustment?
At your first visit, your chiropractor discusses your medical history and performs a physical exam. You may have diagnostic tests including:
- X-rays, which use small amounts of electromagnetic radiation to visualize internal structures.
- Computed tomography (CT) scan, which uses X-rays to create detailed pictures of internal body structures.
- Magnetic resonance imaging (MRI) scan using radio waves and strong magnetic fields to generate pictures of the body.
Your chiropractor develops a treatment plan based on your symptoms, exam findings and the results of tests. Then your chiropractor uses their hands or small instruments to apply a quick, controlled force to a joint. You may feel a popping or cracking sensation.
Your chiropractor may recommend other therapies along with chiropractic. These may include:
- Advice on nutrition, diet, weight or general health.
- Electrical muscle stimulation using transcutaneous electrical nerve stimulators (TENS).
- Icing or heat therapy.
- Exercises and stretches.
- Ways to manage stress and relax muscles.
RISKS / BENEFITS
What are the benefits of chiropractic adjustment?
Chiropractic care helps reduce pain from:
- Migraines and neck-related headaches.
- Neck or spine injuries.
- Joint issues in the arms, legs, and shoulders.
What are the risks of chiropractic adjustment?
After chiropractic treatment, you may feel tired or sore. Some people also get headaches.
In rare cases, chiropractic care may cause serious complications such as:
Complications are more likely when an unlicensed person performs your treatment. Only a licensed professional chiropractor should treat you.
RECOVERY AND OUTLOOK
What is the prognosis (outlook) for people who have chiropractic adjustment?
Many people feel almost immediate relief from symptoms after chiropractic treatment.
But the goal of chiropractic care is to restore your health over the long term, rather than to relieve your symptoms over the short term. So a chiropractor will ask how you move throughout the day (standing, sitting, walking) and how you sleep at night.
Learning how to position your body at your desk, when you’re standing and moving, and when you’re in bed — and incorporating stretches into your daily routine — can be invaluable in preventing future problems.
It’s important to inform your primary care physician about any pain you’re experiencing, whether recent or chronic (lasting more than three months). Your primary care doctor can rule out potentially serious problems that need treatment.
WHEN TO CALL THE DOCTOR
When should I call my doctor?
If you have chiropractic care, watch out for any unusual symptoms, such as weakness, numbness or worsening pain. If you have these symptoms, contact your doctor immediately for an evaluation.
What else should I know about chiropractic care?
Only a licensed chiropractor (a doctor of chiropractic, or DC) should perform adjustments. You have a higher risk of side effects or complications if you have adjustments from people who aren’t trained and licensed.
Conditions Chiropractors Typically TreatChiropractors treat conditions related to your body’s structure. Their goal is to relieve pain and improve function. They don’t prescribe drugs or do surgery. Rather, they adjust or manipulate your spine and other body parts to get them in the right position, or proper alignment. Chiropractic care is based on the idea that when your body is in proper alignment, you have a better chance of healing yourself. Get an overview of some of the more common ailments—not all of which are related to the spine.
1. Low Back PainLow back pain is one of the most common reasons people seek treatment from a chiropractor. Research on spinal manipulation often focuses on low back pain. Some people with low back pain benefit from going to a chiropractor, according to the National Center for Complementary and Integrative Health. Some research suggested people with low back pain got better relief from going to a chiropractor than from going to their family doctor.
2. Neck PainChiropractors often treat neck pain with neck manipulations. These are also called adjustments. In some cases, these neck adjustments—along with exercises—may work better for neck pain than pain medications. You may want to try a chiropractor if you have had neck pain for a long time that is not due to an injury. This type of neck pain may respond to chiropractic care.
3. Tension HeadachesChiropractic adjustment for your neck may help if you have tension headaches. These are a common type of headache that causes pain in the back of your head and neck. Stress and bad posture can cause tension headaches. A chiropractor might adjust your neck and give you some stretching exercises. The chiropractor might also suggest healthy ways to reduce stress and relieve your headaches, including proper posture and body mechanics.
4. Migraine HeadachesResearch has shown that chiropractic spinal manipulations can decrease migraine frequency, decrease pain, and reduce the need for migraine medication. How this occurs is not known. The authors of the study suggest that chiropractic care reduces overall stress, which may, in turn reduce the effect of migraines. Triggers for migraine headaches may include certain foods. Your chiropractor can also give you advice on nutrition and some changes in your diet to help treat migraines and other types of headaches.
5. WhiplashWhiplash is a type of neck sprain that often results from a car accident. Whiplash causes pain and stiffness in your neck. Pain may be worse when you try to turn your head. You may even feel dizzy or sick to your stomach. Chiropractic adjustment may help. A chiropractor may have you do exercising and stretching at home, too, and show you how to use heat or ice to reduce muscle spasms and swelling.
6. Sacroiliac PainYour sacroiliac (SI) joint is a big joint at the bottom of your spine. SI joint problems cause a different type of low back pain. You may feel this pain in your buttock or the back of your thigh. Chiropractors treat this type of pain with chiropractic adjustment. The chiropractor might also teach you how to avoid straining your SI joint. And, he or she might give you some exercises to strengthen your core muscles, which are the muscles that support this joint.
7. Shoulder PainYou probably think about back and neck pain when you think about chiropractic care. However, a chiropractor might also be able to help you if you have a stiff and painful shoulder. This condition is called frozen shoulder syndrome. People with frozen shoulder may have less pain and more movement after chiropractic care. Your chiropractor will stretch the muscles surrounding your shoulder and show you how to perform more stretches at home.
8. Knee PainMost often, wear and tear on the knee joint causes knee osteoarthritis. This is a very common condition. Chiropractic care might help. Chiropractors sometimes do back adjustments along with knee adjustments. This type of treatment may work better than knee exercises alone. Some people treated with chiropractic adjustment have less pain and better movement after a few weeks of treatment.
- Try to get a referral. Friends, neighbors, family, and especially your primary medical doctor may recommend a chiropractor.
- Check if any of the recommended chiropractors are covered by your insurance plan. If you receive a strong recommendation for someone not on that list, you might consider out-of-network benefits or even private payment.
- Do a quality check for credentials by accessing your state licensing board’s website to confirm qualifications and any possible disciplinary action.
- Research the condition(s) for which you are seeking treatment. There is any number of credible websites and library resources offering information on conditions like back pain, sciatica, herniated discs, and other musculoskeletal conditions commonly treated by chiropractors.
I would suggest avoiding individual practice websites for this. Instead, focus on credible, independent sources of information. Afterward, jot down a list of questions for your chiropractor to answer about your condition.
- Visit the practice website. Many chiropractors have websites, and these can be informative. Are they patient-oriented? Are they consistent with the scientific evidence you have learned about your condition?
Read your doctor’s resume. Don’t pay a lot of attention to marketing tools, such as testimonials. Look instead to confirm that the doctor:
- Treats musculoskeletal conditions only
- Requires x-rays only when medically necessary
- Does not emphasize proprietary supplement sales
- Does not encourage long treatment regimens or excessive visits
- Does not make scientifically unsupported claims about the value of wellness adjustments or preventive care
A quick glance at the phone book may provide additional screening information. But remember: not having a website or phone book ad is no reflection of a chiropractor’s qualifications, nor does the size of such an ad reflect qualifications.
- Finally, you may want to make a few phone calls, perhaps starting with the chiropractic office closest to you. Ask about appointment availability, insurance coverage, hours, etc. This is to see if you are treated with patience, courtesy, and respect by the doctor’s office.
At this point, you will likely have one or only a few candidates. Here are some tips to look for in your initial and subsequent encounters with the chiropractor:
- Does your chiropractor give sufficient time to you on the first visit and on every subsequent visit?
- Does he or she appear eager to help you get better as quickly as possible and to empower you to take care of yourself in the future?
- Do you feel comfortable with your new chiropractor?
- Are you getting better as a result of the treatments and not just the mere passage of time? (When effective treatment is given, most patients will see a significant improvement within the first several weeks of care, and sometimes even sooner.)
- Is treatment physically comfortable? (Occasionally there may be some minor treatment soreness or even an increase in symptoms after treatment. This should not last more than a day or so, and improvement should be obvious with further care. If this happens, be sure to let your chiropractor know.)
The following may be warning signs:
- Unnecessary repeat x-ray studies
- Months of endless care without re-examination
- No improvement or even worsening does not result in reexamination or referral elsewhere
- Pre-sold treatment “packages”
- Pressure to sign up for or attend maintenance or preventive care programs.
Most importantly, your new chiropractor should be willing to refer you to another healthcare provider if chiropractic treatment is not producing positive results in a timely fashion.
If you are looking for a chiropractor, you can contact us for more information.